-
About
I am a multi-disciplinary designer in Automotive Component Design, Apparel Graphic Design and Color and Materials Design.
My experience involves working for Ford Motor Company, adidas and Reebok. In each of these roles I create innovative, cutting edge designs backed by trend insight, analysis and prediction. With every one of my designs I bring an obsessive attention to detail to execute fast, efficient creations that reflect the identity of the design. These skills are accompanied by my understanding into how color, materials, and finishes impact the design process from start to finish, as well as their role as aesthetic and functional differentiators in the marketplace.
Brand & License Experience:
Ford, adidas, Reebok, UFC, NCAA, NFLPA, NHLPA, MLBPA and English Premire League. -
Education
-
MFA Color and Materials DesignCollege for Creative Studies2018 - 2020
-
Bachelor of Arts – Communication & Graphic DesignSiena Heights University2006 - 2011
-
-
Experience
-
Component Graphic DesignerFord Motor CompanyDearborn, MIMay 2020 - Present (6 years 1 month)Automotive Component Designer tasked with creating unique, brand
focused, futuristic exterior vehicle components. Working across many
key touchpoints on the vehicle, including nomenclature, graphics and
performance categories.
Responsible for every detail from concept to production release, in
two-dimensional and three-dimensional form, using a variety of media.
Ideates quickly through design intuition, strong problem-solving skills
and a superior ability to visually communicate through sketches,
illustrations and renderings.
Correspond with manufacturing partners to ensure the accuracy of
design application, execution and identify new process opportunities. -
Freelance Graphic DesignerC2L DesignDetroit, MIFeb 2012 - May 2020 (8 years 3 months)Developed graphics that are industry leading, trend right and incorporated
insights through powerful storytelling. Specializing in on-apparel graphics
for brand and licensing.
Created original graphics that meet the immediate need of the clients
that reflected their brands aesthetics and direction.
Ensured that the product is consistent with market trends through
consumer insights. -
Apparel Graphic Designeradidas GroupBoston, MAJun 2016 - Jun 2017 (1 year)Executed trend research, ideation of new concepts and created
compelling graphics to meet the brand aesthetic in a fast-paced,
consumer obsessed environment.
Developed graphics into the brand aesthetics to meet the immediate
need of markets and events which accelerated sales.
Bolstered consumer insight through in-market and competition
research to increase the effectiveness of graphics within the brand. -
Apparel Graphic DesignerFanPrintDallas, TXSep 2015 - Feb 2016 (5 months)
-
Creative Director / Graphic DesignerDetroit, MIMar 2013 - Sep 2015 (2 years 6 months)
-
-
Industries
-
Skills
-
Elsewhere on the Web
-
On Coroflot@chancelauver, member since 2014
-
-
Followers 1
