Bo Chang

Led UX design across enterprise-level internal platforms and customer-facing services, delivering scalable, accessible, and user-centered solutions in both office and retail contexts. Focused on UX strategy and execution across the full employee lifecycle, including onboarding, development, performance, growth, succession, and offboarding journeys.
Key contributions:
Represented UX in PI planning and cross-team alignment in colleague lifecycle, coordinating resources, helping product and engineering stakeholders understand UX priorities and values.
Defined, communicated, and executed UX strategies that aligned design outcomes with both user needs and business objectives. Ensured the design team shared a clear understanding of purpose and direction.
Conducted UX audits, and user research to optimize enterprise flows for internal lifecycle tools and the H&M career website(career.hm.com).
Led UX for platforms including Contribution & Succession (SuccessFactors), HR & IT service portals (ServiceNow), and the In-store Self-Checkout system, improving usability, accessibility, and consistency.
Delivered design frameworks to support diverse personas, including warehouse/store colleagues, ensuring inclusivity across the employee experience.
Contributed to the component creation and documentation of H&M’s design system, ensuring scalable, accessible, and consistent UI across enterprise platforms
Drove UX maturity across teams by embedding user-centered mindset, increasing early engagement in development cycles, and fostering a culture of design accountability.

UX designer, Kollmorgen Automation AB, Gothenburg, Sweden
Work in agile process of framework to offer UX input for toolset of self-driving robot system. Deliver value-based innovation solutions based on use research and new technologies, to help increase customer satisfaction and  business growth.
Offer design solutions to run digital marketing campaigns and traffic data analysis which increased traffic and leads by 15%. Apply the brand identity in marketing content to improve the brand image. Define go-to-market strategies for new products. Launch keywords and social media campaigns (Google, Baidu, Facebook, LinkedIn, Wechat). Explore new channels in Asian market. Measure impact in Salesforce and take data driven decisions to improve the SEO and conversion rate.
On boarding young UX designers, built the UX team and created a design guideline to the UX product development in order to match the company’s high-tech brand identity. 
Projects:
• Brand identity
• Digital marketing SEO and CRO
• Asian market product localization
• CeMAT Aisa trade show
• UI component library
• UX Design guideline
• User study (Gemba)
• Commissioning application
• AGV Visualizer
• Touch screen HMI

Worked as a consultant in HMI interaction design project infotainment system in Volvo cars. Design the new interface for MCA, SPA (touch-screen) project.
Design and optimize the UX solution for both Europe and Asian market. Responsible of HMI testing and drive negotiations with Japanese supplier and project stakeholders.
Function area:
• Phone
• Wireless Charger, NFC
• Connectivity
• TV
• Vehicle functions
• Audio
• Navigation
• Android Auto
• Apple CarPlay
• Speech control
• Asian market interface localization