Chelsea Hernandez

Select clients included:
AreaItalia (Parma, IT), Adrienne Eberhardt Creative, Anshen + Allen Architects, ClifBar, Dropcam (Nest), eVault, Hardhaus Apparel, HERO Marketing, Larkin Street Youth Services, Quantcast, Rauxa Digital Advertising, Safeway, Seacology, Snapfish, The AdStore (Parma, IT),VITA Landscape Architects
• Designed and produced packaging for high-end undergarments; produced unique complex die-cut boxes which extended to 24 SKUs; print management; winner of GDUSA’s 2014 Best in Packaging Gold Award
• Developed highly successful animated presentations for DropCam (Nest) to present at TechCrunch; presentations were so effective, they were extended to additional pitches
• Extended design and life experience through working freelance in Italy for various agencies, developing packaging, identities and brochures

Key contributor to national and global campaigns. Collaborated with internal clients developing inventive solutions for print collateral, event branding, direct mail, and UI for email and web pages.
• Headed event branding creative as lead designer for national online competition. Teamed with web developers to produce UI elements for online game and additional digital assets. Produced supporting promotional collateral including print, branded merchandise and environmental pieces.
• Developed an engaging multi-media direct mail campaign. Crafted a memorable, interactive die-cut mailer fortifying key messaging. Collaborated directly with web development team in designing UI visuals and pages for campaign online experience.
• Led as principal designer partnering with the web development team and internal clients to produce UI for Personal Investor Education site. Concepted and produced icons and infographics. Increased engagement with personal investors and set iShares as a leader in providing comprehensive ETF education.
• Served as art director and lead designer for annual Desk Reference series, a major global direct mail initiative consisting of premium books, surveys, microsite and eBook. Concepted overall look and established design guidelines; art directed design team; collaborated with web team in development of digital components.

Aligned directly with Creative Services Manager designing and producing annual reports, brochures, packaging, branded merchandise, environmental graphics and trade show exhibits.
• Working from a minimal branding guidelines, expanded upon the visual identity through each new project, enhancing the brand’s visual recognition
• Designed and produced engaging impactful environmental graphics for Client Services Center, an interactive welcome center for clients to learn about Xilinx technology
• Revitalized branded packaging series and built out complicated mechanicals
• Created a unique visual approach to the first annual corporate governance piece, employing imagery direct from employees mixed with stock imagery to create a unique and personal story

Partnered directly with Director of Communications in developing event branding, communications collateral and marketing materials to increase advocacy and funding.
• Developed branding and support collateral for annual fundraising events; designed brand identities,
print and digital invitations, site ads and supporting print material; worked with event planners to develop accompanying interior graphics to compliment event look
• Redesigned and refreshed template of bi-yearly 8-page newsletter to create a bright engaging
self-mailing piece
• Created brand identities for major local and national fundraising events and campaigns; produced accompanying merchandising, digital and print promotions to gain participants and drive fundraising
• Defined and developed the Breast Cancer Fund’s comprehensive branding guidelines document