Leader and doer.
With mechanical and project engineering roots, I segued into industrial & visual design at NYC design consultancies and ad agencies. Most recently, I was a corporate Design Director. I'm a big-picture strategic design thinker with 16 years of design, engineering and project management experience in fast-paced design consultancies, advertising agencies, medical device consulting, and corporate product and process development.
I thrive on taking companies and brands to the next level. With keen insight in design & brand strategy and a highly developed aesthetic sense, I help brands – nascent, growing or global – to further define their brand identity, product design language and product strategy. I aim to propel a brand forward, differentiate it from the competition, and position it ahead of the curve.
I direct and consult on all visual, experiential and tactile aspects that affect the brand – marketing, communication design, product design and manufacturing – to ensure that the brand identity is communicated and conveyed consistently across all user touchpoints.
I draw from rich and diverse professional experiences, and possess deep skill sets and talents that bridge the advertising, design and engineering disciplines. Highly adaptable and versatile, I’ve worked on an almost limitless range of client projects – from consumer product, electronics and transportation design to websites and assembly line systems.
Specialties: Highly adaptable and versatile with deep skill sets that bridge the visual, creative and technical design disciplines--
+ Innovation and conceptualization.
+ Design & branding strategy.
+ Art and creative direction.
+ Visual and graphic design.
+ Industrial and product design.
+ Problem/need identification and solving.
+ Ethnography and market research.