Janet Choo

// Lead for Mediacom Create APAC, the digital creative services solutions division of Mediacom //

Team development / New business development / Digital creative solutions development & delivery lead / Client Management / Budgets and commercial business leadership

CLIENTS: P&G, The Coca-Cola Company, NBC Universal, Dell, Kellogg’s, BAT, Diageo, Starwood Hotels, Blackmores

ACHIEVEMENTS:
• Developed & led the Mediacom Create Team in APAC:
• Launched the team services
• Act as a key creative resource to the Mediacom APAC teams.
• Ground up development and management of all aspects of the creative department
process.
• Drove strategy, art direction, localization needs and implementation for digital campaigns, e.g.
display advertising, mobile, web, and social media application.
• Recruitment and training of new members.
• Work cohesively with Mediacom APAC team to develop internal creative capabilities, create
joint projects and opportunities across the region.
• Tracked P&L and analyzed the overall performance of Mediacom Create.

• Managing over $250k digital creative campaigns

• First in ASEAN market: defined and introduced new interactive advertising digital video formats and best practices in the industry - establishing across publisher standards, ad serving guidelines, IAB guidelines and emerging trends

• Account wins: BAT Indonesia, Diageo Vietnam, NBC Universal, Starwood Hotels

User interface design, wireframe and web design testing, & development / Flash animation / Digital illustration / Large scale production and coordination efforts / Branding and identity design / Print design

CLIENTS: Panasonic, Jebsen & Jessen, Tohtonku Japan, Land Transport Authority Singapore (LTA), Jumbo Seafood, Frank & Co. Jewellery

ACHIEVEMENTS:
• Researched, maintained, tested and developed wireframe and user interface of campaign microsite and mobile applications.

• Project management lead for creative development, production and implementation of mobile applications, website, email campaigns, promotional materials, display advertising, pitch concepts.

// Process, implementation and testing phase lead //

U.I. development projects / B2B and B2C Interface design on enterprise level mobile application Iphone, iPad and Tablet platforms

ACHIEVEMENTS:
• Incorporated a user-centered design approach into the software development life cycle (SDLC) from site maps, interaction flows, and annotated wireframes for web and mobile interfaces

• Defined information architecture, interactive prototypes, wireframes, and final visual design for mobile, web, and desktop applications.

• Led medium to large-scale U.I. development projects in coordination with business analysts, developers, and designers

• Finalized mobile application usability led by client feedback

Academic Internship Fulfillment
-Develop new product in a complete product design cycle
-Assist in develop multi touch interaction with senior designer
-Field study, research and design for renewable energy exhibition showroom
-Visualize product for EESC competition
-Design and rebrand for LogiKontrol, mechanical engineering company in Malaysia

Academic Internship Fulfillment
-Develop new product in a complete product design cycle
-Assist in develop multi touch interaction with senior designer
-Field study, research and design for renewable energy exhibition showroom
-Visualize product for EESC competition
-Design and rebrand for LogiKontrol, mechanical engineering company in Malaysia