Cherry Ramon Dinoso

[RESPONSIBILITIES: SHOE DESIGN]
• Doing market research for the new designs using internet, actual interviews and other resources.
• Designing shoes for Everest Urban and Trail brand.
• Conducting product clinic by having actual market surveys for all the new designs to be launch in the market.

[RESPONSIBILITIES: BAG DESIGN]
• Preparing design direction for the bags by doing market research for the new designs using internet, actual interviews and other resources, as well as checking the old designs’ saleability.
• Exploring an efficient supplier for the products.
• Designing initial bag designs’ specification for sample making.
• Monitoring and checking the sample development.
• Preparing final design specifications for materials, color pantone and other details.
• Conducting product clinic by having actual market surveys for all the new designs to be launch in the market.

[RESPONSIBILITIES: BRAND MANAGEMENT]
• Checking and analyzing saleability.
• Ensuring to have an efficient brand positioning and equity.
• Preparing an updated price segment quarterly.

[DESIGN ACCOMPLISHMENTS]
Designed products for different international brands

SOFT GOODS
• Mid-Sized Fanny Pack for KELTY
• 40L Multiday trekking pack for EDELWEISS
• 20L Backpack with molded front panel accent for FISCHER
• Baby frame carrier with unique torso adjustment for FORB
• Diaper bag clip for FORB
• Baby bags’ character for FORB

HARD GOODS
• Men’s belt buckle S12 for MOUNTAIN HARDWEAR
• Zipper Puller for FORB
• Trophy and Medals for Company’s Sports Fest

OTHERS
• Logo Design for a baby product’s brand
• Illustrations for manual books and calling cards

[PRODUCT DEVELOPMENT]
Developed dozens of products as per buyers’ specifications
• Reduced pattern making time by orthographic views’ print-outs in actual size.
• Prepared silk printing patterns and specifications for an accurate printing result.
• Minimized developing cost and time by making own embroidery files for the samples.
• Completed specifications in 2d drawings for sewing, printing and embroidery department with corresponding lead time.
• Created 3d modelling files as production reference for improvised and metal molds.
• Produced patterns and technical drawings for metal works like frames and rods.
[OTHER KEY RESPONSIBILITIES]
• Familiarized the merchandising documents such as material consumption, bill of materials, production information and instruction sheets.
• Upgraded the department by self-studying softwares and attending trainings.
• Conducted trainings for sister company’s employees in 2d and 3d softwares.
• Added new material-idea for buyers’ future developing samples.