Chetan Pungle

Lead the first online custom shirt brand in India as the first visual designer to establish and evolve the brand identity across all media platforms. Collaborated and worked directly alongside Bombay Shirt Company Director to art direct the desktop & mobile site's UI & UX, marketing campaigns, product photography and continually evolve the brand. Oversaw the designing of marketing emails, print collateral, packaging and digital user interface & experience.

KEY RESPONSIBILITIES
● UI and UX design of the entire website
● Develop a visual language for the brand
● Lead the design & photography teams to effectively fulfill all of the company's design, marketing & sales objectives
● Oversee & guide the marketing team; in terms of brand aesthetics & visual communication for digital campaigns
● Devised unique ideas to create an aura of excitement around the products, and provide customers a feel of exclusivity with new services.

HIGHLIGHTS
● Complete redesign of the company website, www.bombayshirts.com. I worked closely with external agencies - Rirev & Picario, to effectively build, from the ground up, every aspect of the website's UI/UX design. This resulted in a substantial increase in web traffic.
● Design the UI & UX for the online 3D Shirt Builder, which allows users to customize a shirt online by selecting options and a real-time 3D render. Upon going live it led to a massive increase in sales online, eventually accounting for 40% of total company sales every month.
● Conceptualization of a new, more robust, iconography for the redesigned website. Using scalable vector graphics to create a seamless experience for the end user across all devices.
● Building the UI for the in-store Shirt-Builder; that allows customers to meticulously design a shirt on a large touch display and, with the aid of augmented reality, have the option to try-on that shirt. This piqued the customer's curiosity and went on to enhance the user's in-store shopping experience.

Work involves understanding client business objectives, generating creative concepts, leading team members to creative goals, managing multiple projects, collaborating with a global team across multiple time zones, designing for web & print, copy & content management.

CORE FUNCTIONS: Coordinating Projects, Ideation, Design Generation, Organizing & Prioritizing Work Load, Managing Creative Team.

Work involved branding, logo design, design for print media, advertisement design & creative design of website & web content, as-well-as design for events.

CORE FUNCTIONS: Design & Creative Strategy, Ideation, Branding & Client Interactions.

Work involved branding, logo design, advertisement design, design for print, design events & retail outlet, stationary & giveaways.

CORE FUNCTIONS: Creative Design & Ideation, Branding & Client Interactions.