Hsuan-min (Shen-min) Chou

Helped non-profit organization create a unique identity separate from its parent organization to better position itself to attract new benefactors.

* An Internet start-up that developed messaging solutions for telecommunications companies. * Self-starter responsible for developing all corporate and product collateral, such as web copy, brochures, case studies, press releases, and white papers. Created mobile content (AvantGo channel) for Palm and BlackBerry users at communications trade show. * Managed team of freelance copywriters, including public relations specialist. Edited Request-for-Proposals (RFP) written by company's sales team to ascertain whether or not a vendor could provide services. Led cross-standardization teams so terminology was used consistently across company, from marketing to engineering to technical support.

Helps large corporations and mid-size businesses develop marketing content. Works with a company's marketing and sales teams to create effective digital and print content (blogs, tweets, email, web, brochures, press releases, white papers, multimedia, and more). Collaborates with product managers to position products, draft key messages, and develop re-branding campaigns for companies and non-profit organizations. Creates PowerPoint presentations for executives to give at seminars and trade shows. Partners with other creatives for high-visibility projects, such as web sites and trade-show booths. Monitors industry publications and uses this market intelligence to propose new marketing collateral, revise existing collateral, and investigate trade-show participation. Works with graphic designers and web developers to ensure content, form, and function work together effectively. Stays abreast of new marketing trends by attending webinars, reading ebooks, and blogging. B2B clients have included Hewlett-Packard, ifbyphone.com, IBM (Initiate Systems, SPSS), InStream, Motorola, Oracle (Stellent), Restaurants.com, and many more. Volunteer, Content Creator ITKAN 2012 Contributed blog content to ITKAN's (IT Knowledge and Networking) web site. Organization helps people with disabilities network/find jobs in technology industry.