Toyota held its 2013 National Dealer Meeting Product Salon in Atlanta, GA on August 7 at the Georgia World Congress Center.
The client wanted to create an unforgettable, media-rich environment for their 2013 National Dealer Meeting. Being a long-time proponent of the use of media in their auto show environments, Toyota wanted to raise the bar for its dealers. George P. Johnson was tasked with creating a media experience that was new, exciting, unforgettable and bigger than anything they’ve done before. The experience had to attract and engage the dealers, while also creating a dynamic central space to the event. Dubbed the Waku-Doki Digital Projection Curtain, the experience was unanimously well-received by the client and dealers alike.