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Chief Creative Officer at PINNACLE
Chris Fredericksen
Los Angeles, CA
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About
Award-winning creative leader / big idea dreamer-upper who brings experiences, events and environments to life for many of the world’s top brands.
I’ve enjoyed fifteen+ action-packed years of diverse and far-reaching experience as a creative and marketing visionary spanning the following areas and everything in between: auto shows, digital, mobile and social media campaigns, experiential marketing, digital media applications and web development, retail and resort environment design, exhibit design, corporate and product launch events, architecture, in-market campaigns, intercept and influencer events and sponsored environments.
Throughout my exciting creative career, my wide spectrum of expertise in design, strategy development and experiential marketing has opened up incredible opportunities to develop engaging creative solutions for innovative brands like Toyota, Lexus, Porsche, Mazda, Hyundai, Audi, BMW, Disney, Paramount Pictures, Virgin America, Microsoft, Google, PlayStation, Bandai Namco, American Express, Kaiser Permanente, Samsung, Belkin, Sony, Epic Games, Alienware, ZTE, Capital One...and more.
I have an unbridled passion for and a rich history of creating successful and impactful experiences for a wide range of clients across all industries - integrating and leveraging the latest trends, technologies and techniques across all digital, physical, social and mobile channels. -
Education
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MdesS - Master of Design DesignHarvard University2001 - 2002Post-Professional Master of Design Degree in Digital Media and Production Environments
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(Joint credit toward MdesS) - Experimental Digital Media and Emerging TechnologiesMassachusetts Institute of Technology (MIT)2001 - 2002Post-Professional Graduate Research in Advanced Theoretical Applications and Implementation
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B.Arch - ArchitectureWoodbury University1997 - 2001Five year Bachelor of Architecture (B.Arch) Professional Degree
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Experience
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Chief Creative OfficerLos Angeles, CAJun 2018 - Present (5 years 6 months)Member of Pinnacle Executive Management Team and heading up the Creative and Marketing departments.
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Executive Creative DirectorLos Angeles, CAMar 2016 - Jun 2018 (2 years 3 months)
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Executive Creative DirectorLos Angeles, CAOct 2015 - Mar 2016 (5 months)Clients included: Toyota, Lexus, Fiat, Lincoln, Jeep
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Executive Creative DirectorLos Angeles, CASep 2014 - Oct 2015 (1 year 1 month)Executive Creative Director, leading a multidisciplinary creative team of talented Environments Designers, Multimedia Designers and Experiential Marketing Creative Leads.
Accounts included:
-Mazda
-Hyundai Capital Canada
-Galderma
-AbbVie
-Toshiba
-Samsung / NeuroLogica
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Creative DirectorLos Angeles, CAAug 2012 - Sep 2014 (2 years 1 month)GLOBAL CREATIVE LEAD - Toyota Account
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As Creative Director in charge of global creative/design efforts on GPJ's largest automotive account, I am charged with maintaining and elevating brand awareness and messaging of the Toyota brand within the auto show environment and beyond.
While my predominant area of focus was previously the design and execution of all Toyota's United States auto show events, my scope has since evolved to focus on Toyota's Global Motorshows and event design efforts, where I work closely with our Japan, South America and Europe offices.
Key projects include:
-São Paulo Motorshow 2014
-2015 Toyota World Convention - Bangkok
-Daytona International Speedway - Toyota Sponsorship
-CES 2014 - Consumer Electronics Show
-TED Conference - Vancouver
-Detroit Auto Show
-Los Angeles Auto Show
-Chicago Auto Show
-New York Auto Show
-Toyota National Dealer Meeting (2013 Event Design Gold Award - Best use of Media A/V)
-Aspen Ideas Festival
-Toyota Experiential Activations + Engagements -
Director, Retail Experience DesignWestfieldMay 2011 - Aug 2012 (1 year 3 months)- Creative Lead for all Nationwide Partnership Marketing and Mall Media design efforts
- Designed and developed Westfield's Award-Winning Style Tour with Stacy London
- Designed and developed Westfield's new "FamilySpace" and "GameSpace" prototypes
-Conceptualizing and developing new revenue-generating nationwide platform prototypes for Westfield's North American centers -
Instructor - 3-Dimensional Modeling and AnimationArt Institute of California-HollywoodApr 2010 - Aug 2012 (2 years 4 months)
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Director of Partnership MarketingWestfieldJul 2007 - May 2011 (3 years 10 months)- Headed up Partnership Marketing in-house Creative Studio
- Designed and Developed Westfield's award-winning, first-to-market, cloud-based interactive realtime sales application - AccessPoint (http://www.salesforce.com/customers/stories/westfield.jsp)
- Responsible for the design and development of creative assets to support sales team’s $31M annual budget of advertising / activations / experiential marketing programs.
- Strategic planning and brainstorming with sales team and clients to determine most effective and engaging event/experiential marketing activations within our centers.
- Responsible for concept design, development and pre-visualization of advertising and marketing activations (exhibits, kiosks, campaigns, temporary installations, etc.)
- Design and development of interactive multimedia presentations and websites
- Creation of all 3D models, renderings, and animations of key client marketing activations.
- Managing and art directing a network of consultants and fabricators.
- Website: www.westfield.com -
Visualization ManagerWestfieldSep 2004 - Jul 2007 (2 years 10 months)Responsible for heading up all 3-Dimensional Concept Visualization efforts of Westfield
Corporation's United States office.
- Management and Creative Direction of all outsourced concept visualization projects
- Managed a core network of outsourced consultants.
- Total portfolio management of over $1M annual visualization collateral
- Website: www.westfield.com -
Visualization Specialist/3D Designer/AnimatorCuningham GroupFeb 2003 - Sep 2004 (1 year 7 months)- Position: Visualization Specialist/3D Designer/Animator
- Served as Visualization Specialist of Cuningham Group’s Los Angeles office. I served on the Design Leadership and Presentation Standards Committees.
- My Visualization and animation efforts at Cuningham Group secured millions of dollars in project scope in the People’s Republic of China.
- Website: www.cuningham.com -
Project Manager-3D and Virtual Reality Analyst / Digital ModelerCenter for Design Informatics (CDi)Jan 2001 - Jan 2002 (1 year)- Projects: 3D stereoscopic/VR interactive Bilbao Guggenheim Museum
- Duties: Flash, Photoshop, 3DS Max, Dreamweaver, VREX, DDS Stereo-
scopic imagery, QTVR, Autocad, digital modeling/animation, web design -
Architectural DesignerLeo A DalyMay 2001 - Sep 2001 (4 months)- Preliminary design, design development, 3D imaging/design, model-building, CAD drafting.
- Projects: LAX International Terminal Renovation/ Univ. of California Merced
- Website: http://www.leoadaly.com -
Interior Architectural DesignerSZI-AmsterdamMay 2000 - Sep 2000 (4 months)-Project Design, CAD drafting/computer modeling
-Built projects:
• Estee Lauder Headquarters (Entry/Reception areas), Maarsen, NL
• Parf. Pascale Salons, Beveren, Belgium; Antwerp, Belgium
• Ramaekers Parfumerie, Vaals, NL
• Maisson de Bonneterie Dept. Store, Amsterdam NL
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Awards
2013 Event Marketer Event Design Gold Award - Best use of Media A/V - Toyota National Dealer Meeting
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@chris_fredericksen, member since 2011
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