Christine Baptista

• Design effective and engaging web, email, social, and mobile assets
• Create compelling store signage in support of monthly marketing campaigns
• Collaborate with cross functional partners including Merchandising, Digital, and Human Resources
• Lead designer for trade show event (Product Education Conference). Tasks included: designing entrances, booths, signage, journal and all handouts
• Roll out design and branding for seasonal campaigns throughout store signage, print collateral, digital and web assets
• Manage and mentor interns
• Participate in creative brainstorming
• Conceptualize and design brand and product logos
• Assist and direct photo shoots

• Conceptualize and design logos and brand elements, marketing collateral, and publications in both print and digital media. Includes brochures, newsletters, direct mailers, and both print and digital advertisements.
• Collaborate with cross-functional team members within different off-site departments for project management, collecting content, and maintaining deadlines.
• Contributing designer to the Official New York Yankees magazine, includes layout, design and file preparation of multi-page editorial features for print production.
• Manage accounts, working closely with clients throughout the design process, and prioritizing project timelines.

• Designed logos for innovative social media initiative, New Jersey Devils Mission Control.
• Manage corresponding graphics for social media outlets to maintain brand identity while assisting in social media campaigns.
• Lead, manage, and oversee the execution of the “Devils Army” Blog.
• Ensure the implementation of creative content, copywriting, and photography.

The Mission Control program is the first of its kind in the sports industry and has been covered by the New York Times, Bloomberg, ESPN, USA Today and was nominated for a PRWeek Award.