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Ms Christina Capellaro BSC (Hons)
Christina Capellaro
Esher, United Kingdom
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About
My background is in design, engineering and development within the packaging and POS world. Having worked for seven multi award winning companies, I have a great material knowledge and experience in structural design, visualising, artworking, and project management, as well as good interpersonal and networking skills. The environment is important to me, so I always aim to keep my work as ecologically sound as possible. This work is really satisfying as I am able to show off my artistic flare, put my technical skills to the test and pass on my knowledge to others. A challenge is something I enjoy, whilst exploring a wide variety of skills, in a fast paced environment.
Specialties:
* Sustainability
* Structural Packaging & POS design
* Cardboard Engineering
* Visualising
* Product Design
* Artworking
Software:
* Artios & Kasemake packaging & POS software
* Adobe Creative Suite (including Illustrator and Photoshop)
* 3ds Max, Cinema 4D & Strata viualising software
* Google Docs/Drive, iWork, Microsoft Office applications
* Other computer programs I have used are: Solidworks, ProDesktop & NX 3D modelling software, Photoworks, PhotoView, Teamcenter & 2D AutoCad
In my spare time I enjoy photography (See 'stinacap' on Instagram) and abstract painting. Also, I like to recreate photos that have meaning to people and enjoy drawing from art galleries and exhibitions. I keep up to date with the design world by reading Creative Review magazine and by looking at various design publications. Design is not my only past time, I like to keep fit by participating in lots of different sporting activities, such as squash, cycling and swimming. -
Education
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RSPH Level 3 Award Food Safety for Food Manufacturing, Food Science & TechnologyCampden BRI2023 - 2023
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Level 5 Diploma - Grade: Distinction Packaging TechnologyInstitute of Materials, Minerals & Mining (IOM3)2021 - 2022* Unit 1 - Packaging in Today's World: - Packaging in Society - The Packaging Supply Chain - Legislation & Regulations - Packaging & the Environment - Packaging & Marketing * Unit 2 - Packaging Materials & Components - Packaging Materials - Steel & Aluminium - Packaging Materials - Glass - Packaging Materials - Paper, Corrugated & Board - Packaging Materials - Polymer Chemistry - Plastic Materials, Properties & Processes - Adhesives - Labels - Closures & Seals * Unit 3 - Packaging Processes - The Design & Development Process - Printing - Packaging Machinery & Packaging Line Operations - Quality Systems * Unit 4 - Packaging Related Research Project - Thesis comparing environmental and cost impact of different packaging formats for a number of different food products.
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BSc (Hons) Product DesignBournemouth University2005 - 2009* Studied: Physics and PIC programming,Materials & Design for Manufacture,Ergonomics,Physiology & Business * Projects: Weighing scales,Injection moulded baby wipes container,Bath toy,Products to aid the elderly,Bubble machine & UV dosimeter * Fully functioning prototypes * Exhibited at design shows * Facilitator for foreign students,helping them learn the English language and culture * In Badminton (Social secretary) & Table Tennis Varsity Teams * Attended Muay Tai & Philipeano boxing
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A Levels VariousEsher College2003 - 2005
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Experience
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Packaging Development ManagerUnited KingdomAug 2019 - Present (6 years 10 months)Waitrose & Partners logo
Packaging Development ManagerPackaging Development Manager
Waitrose & Partners · Full-timeWaitrose & Partners · Full-time
Aug 2019 - Present · 4 yrs 4 mosAug 2019 - Present · 4 yrs 4 mos
BracknellBracknell
- Working within the Own Brand and Innovation department, with key internal and external stakeholders to provide our products with efficient and environmentally friendly primary, secondary & tertiary packaging, which meets our packaging strategy requirements.
- Developing category strategies and packaging for products within Grocery, Frozen, Entertaining & Pet Food categories.
- Exploring a wide variety of packaging formats and materials, including steel & aluminium cans, rigid plastic pots/tubs and bottles, flexible plastic films and bags, folding box board & corrugated cardboard cartons and glass jars & bottles.
- Working on Waitrose Brands such as Cooks Ingredients, Duchy, Essential, Mid Tier and No.1. -
Packaging Design ManagerLondon, United KingdomJul 2018 - Aug 2019 (1 year 1 month)- Designing folding box board, corrugate & rigid board packaging, including sketch work, creating production ready technical CAD drawings, accurate, fully functioning white samples/prototypes and assembly/packing guides.
- Managing the CAD/structural packaging design department, ensuring deadlines are met as much as possible, quality is maintained, processes are followed and updated when needed, to ensure a productive workflow.
- Training up and managing designers within my department.
- Offering advice to both creative and graphic designers, other colleagues within our office and other sites, whilst maintaining great relationships with our clients and suppliers.
- Colour management, calibration, printing, proofing and press passing.
- Overseeing the 5S Lean management within our office, which looks at making the workplace as safe and efficient as possible.
- Getting involved in other design or management related tasks including CapEx write-ups, presentations, conferences within MPS.
- Large brands that I designed for at Blueprint include: Warner, HBO, Estée Lauder, Black Cow Vodka, Yankee Candles, Baylis & Harding, GSK, Be for Beauty, Lego, Anime, Disney, Mattel, Sony, Universal, Square Enix, Netflix, and Quintessential Brands.
- The main CAD/computer programs I use in this position, are: Artios, Kasemake, the Adobe Creative Suite and GMG Colorproof. I also use Cinema 4D occasionally. -
Packaging Design ManagerLondon, United KingdomMar 2017 - Jul 2018 (1 year 4 months)- Designing folding box board, corrugate & rigid board packaging, including sketch work, creating production ready technical CAD drawings, accurate, fully functioning white samples/prototypes and assembly/packing guides.
- Managing the CAD/structural packaging design department, ensuring deadlines are met as much as possible, quality is maintained, processes are followed and updated when needed, to ensure a productive workflow.
- Training up and managing design interns within my department.
- Offering advice to both creative and graphic designers, other colleagues within our office and other sites, whilst maintaining great relationships with our clients and suppliers.
- Epson colour management, printing and proofing.
- Overseeing the 5S Lean management within our office, which looks at making the workplace as safe and efficient as possible.
- Getting involved in other design or management related tasks and conferences within Blueprint and MPS.
- Large brands that I designed for at Blueprint include: Warner, HBO, Estée Lauder, Lego, Sega, Disney, Mattel, Sony, Universal, Square Enix, Paramount, Cinram, Netflix, KFC, Quintessential Brands, Nissan and Funko.
- The main CAD/computer programs I use in this position, are: Artios, Kasemake, the Adobe Creative Suite and GMG Colorproof. I also use Cinema 4D occasionally. -
Senior Structural Packaging DesignerLondon, United KingdomApr 2015 - Mar 2017 (1 year 11 months)- I started off working as the sole structural designer at Blueprint, managing my own projects and workloads, creating sketches, visuals, technical CAD templates and working prototypes, offering advice to both creative and graphic designers, whilst maintaining great relationships with our suppliers. In October 2015 I then took on a design intern which I trained up and managed for a year and then I did the same with a new intern.
- I have not only worked on packaging and POS design, but I was also involved in Epson colour management and proofing. Additionally, I designed the layout of our office in Staines, including the internal wall & door locations and a wall mural.
- Working with big brands, such as: Warner, Lego, Sega, Disney, Mattel, Sony, Universal, Paramount, Cinram, Netflix, KFC, Nissan and Funko.
- The main CAD/computer programs I used in this position were: Artios, Kasemake and the Adobe Creative Suite. -
Structural DesignerLondon, United KingdomJul 2014 - Apr 2015 (9 months)- Working within a small team of structural designers, creating various pieces of packaging, Home Ents displays and FMCG displays.
- When big creative briefs came in, I also got involved in sketching up concepts for new theatrical displays.
- The main software I used in this position were: Artios, Kasemake and the Adobe Creative Suite.
- Designing for a wide range of top brands including: Disney, Warner Brothers, Russian Standard, Moet Hennessy, EA, BBC, 2K Games, P&G, Seven Seas, Nuffield Health, Hasbro, Lindt and HMV -
Structural Designer & VisualiserLondon, United KingdomOct 2011 - Jul 2014 (2 years 9 months)-Working in a small team of cardboard engineers, mainly designing FMCG POS displays. I often designed complete units, from start to finish. This involved concept development, via hand sketching & CAD plans, 3D visuals, the full structural design with completed technical drawings, cardboard mock ups, assembly guides and artwork creation.
I regularly designed units which held a lot of weight, which improved my material and tolerance knowledge greatly.
The software systems I frequently use in this role are Kasemake, the Adobe Creative Suite & Strata 3D.
Brands I have designed for include: Premier Foods, United Biscuits, Chivas Brothers, Nestle, Mars, Lindt, Heineken, Vita Coco, Corsair & Williams Lea, for stores including M&S, Tesco, Asda, Morrisons, Sainsbury’s and Lidl. -
Packaging & POS DesignerUnited KingdomSep 2009 - Sep 2011 (2 years)- Being the sole packaging and POS designer, where I managed my own workloads and took full responsibility for all designs within my department. Not only did I produce cutter guides, visuals, mock ups and technical drawings, but I also produced assembly instruction sheets and formed strong relationships with all the areas of Carte Blanche and with our suppliers. I often got involved in creating product design visuals, like my POS visuals, which were used for client presentations and pitches. These were very effective in gaining sales for Carte Blanche. I achieved a great knowledge of materials and I tried to keep my designs as environmentally friendly as possible.
The main Programmes I used for this role were Artios, 3ds Max, and the Adobe Creative Suite. In Artios I also created/programmed standard templates to increase efficiency when producing cutters of a style I use to regularly use for several products.
Brands I have worked on include: Me to You and their sub brands, Violent and Vivacious Veg, Disney, Simon's Cat, Clintons Own and WWF, for stores such as Clinton Cards, Hamleys, M&S, Tesco, Asda, Sainsbury's,Halfords and Next. -
3D/Graphic Designer & Estimator (Placement Year)London, United KingdomJul 2007 - Aug 2008 (1 year 1 month)- Working within the Technical Design Department, taking on
different tasks including:
- 3D Product Design – designing POS/POP displays and structures,
testing and selecting different materials, including sheet metal,
injection moulded and lit up units, using NX and Solidworks.
- Conceptual Design – Hand renders and Solidworks designs.
- Estimating & Costings – Using Mircrosoft Office and Fabwin
software and redesigning creative concepts for manufacture.
- Graphic design – Creating Artwork, Store Layouts, Instruction
Sheets, Labels, Signs, and Webpage Layouts, using the Adobe
Creative Suite.
- Project Management – Ensuring all stages of the design process
were complete from cradle to grave, meaning that my organization
and time management skills were increased greatly, as I had to
ensure that tight deadlines were met.
All of these roles required direct, frequent communication with clients, working for brands like Revlon, Sony, Wonderbra, ITL, P&G, Mars, etc, to ensure I knew what they wanted and also to propose new ideas to them.
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Awards
● 2023 UK Packaging Awards - Development Team of the Year
● 2022 UK Packaging Awards - Development Team of the Year
● 2022 Grocer Gold Awards - Own-label Range of the Year
● 2019 BASE Awards - Campaign of the Year - For Catalogue: Multiple Product
● 2019 BASE Awards - Supplier of the Year
● 2017 Luxury Packaging Awards - Packaging Design Agency of the Year
● St John Ambulance – First Aid at Work (2017)
● Numerous Popai Awards and nominations (2008–2015)
● Exhibitor at the New Designers show (July 2009)
● Audi - Young Designer of the Year - Semi-finalist (May 2005) -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@christinacapellaro, member since 2009
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