Christina Gonzalez

Apple Specialists are at the heart of our reputation for extraordinary customer service. Have an encyclopedic knowledge of all things Apple. And can translate technology-speak into everyday language. During my time at Apple, I have joined AventuraWeb team as a web designer. I maintain and update the Apple Aventura internal information website.

>> Responsible for implementation of branding for the NLC that include: Designing marketing collateral that include: Brochures, Annual Reports, Training Materials, Tradeshow banners and displays, Signage etc.; Designing website graphics, banners, digital ad placements; Copy writing for email campaigns, social media post, print ad’s, and press releases; Creation of branding guidelines for the NLC.

>> Project Management of 20 NLC events that included: 7 – Tradeshow Exhibits; 3 – Conferences hosted by the NLC; 10 – Small training/technical assistants sessions.

Roles and Responsibilities as it pertains to events include: Pre-planning of show dates and locations; Creating budgets and time lines around each event; Procuring and designing all giveaway items; Booking travel accommodations for staff members and instructors; Procuring and managing shipping; Designing and printing of all marketing materials; Set-up, break-down and managing onsite logistics of each event; Photographing each event; Public communication at trade shows; Develop outreach calendar, procure and design ad placements, and market each event and trade show through social media, digital media, print media and email campaigns; Post reporting of each event and trade show.

>> Establishing, negotiating, maintaining client/vendor relationships that included: Catering Companies; Printing and Promotional Companies; Exhibitors at NLC hosted conferences; Media Contacts for Ad placements; Exhibition and Conference locations; Shipping Companies.

>> Develop and Manage social media and email campaigns.

>> Development of internal policies and procedures as it pertains to the NLC federal funded grant guidelines.

>> Brand Development for various companies that included logo design and marketing materials;
>> Establishing/maintaining client/vendor relationships;
>> Managed social media campaigns;

>> Formulated branding for start-up company that applied to marketing collateral, presentations, videos, trade show exhibits, website.

>> Project Management of 2 Gotelo events that included:

1 – Tradeshow Exhibit – Mashable’s U.S. Summer Tour 2010 (5 cities including: Seattle, San Francisco, Washington, D.C., New York City, and Chicago.

1 – Strategic Planning Session in Palo Alto, CA

Roles and Responsibilities as it pertains to events include: Pre-planning of show dates and locations; Creating budgets and time lines around each event; Procuring and designing all giveaway items; Booking travel accommodations for staff members; Procuring and managing shipping; Designing and printing of all marketing materials; Set-up, break-down and managing onsite logistics of each event; Photographing each event; Public communication at tradeshows; Market tradeshow through social media, digital media; Post reporting of each event and trade show.

>> Establishing, negotiating, maintaining client/vendor relationships that included: Printing and Promotional Companies; Exhibition and Conference locations; Shipping Companies.

>> Developed and Managed social media campaigns. Accomplishments from campaigns included:
Brand Recognition among the top bogglers, social media experts in the technology industry; Investment propositions from technology investors.

>> Project Management of website development: Created timelines; Delegated task to web developers; Maintained and meet deadlines.

>> Assisted Account Managers to formulate marketing strategies;
>> Liaison between client and advertising agency to ensure effective communication;
>> Negotiated with clients and agency staff about campaign details;
>> Managed advertising campaigns, tasks, deadlines, budgets, and reports.

Assisted the brand development of a start up company by designing there corporate collateral, media kits and additional corporate marketing materials, Ensured client satisfaction, Managed printing process