Christine Taylor

Key Responsibilities
• Executing national campaigns from creative planning through to completion
• Graphic design of all marketing collateral including print, outdoor, online and apparel
• Marketing coordination, training, and execution guidance for area representatives, franchisees, and over 700 staff members across Canada
• Coordination of radio, advertising, printing, cross promotions and events for local ad funds in major markets
• Loyalty building and vendor negotiations
• Administration of advertising budgets, accounts payable and receivable, year over year budgeting and marketing inventory
• Management and leadership of full-time marketing assistant as well as design and videographer contracts
• Maintaining corporate website and social media outlets
• Online marketing including e-campaigns, Google Ad words and Facebook advertising
• Creation and implementation of written and visual communications

Accomplishments
• Implementation of a project management system to better communicate with IT staff and Area Representatives
• Successful rebrand including design elements, photography, radio creatives and website *currently in development
• Implementation of a gift card system using barcodes for activation and redemption challenged with the limitations of no central bank system
• Implementation of an individual studio Facebook page shut down, in turn increasing social media following by over 500% in 6 months

• Graphic design for print and web in a creative team environment
• Collaboration with design team to drive social media content strategy, execution, measurement and optimization
• Developing monthly marketing strategy based on metrics and website analytics
• Acting Project Manager

Operating Eureka Moment Marketing, a trade-name of Gun-Shy Investments Inc.

• Marketing clients included The Town of Peace River, Geotourism Canada, Advanced Paramedic Ltd., The MD of Opportunity, Community Futures, Think Local Market, Magnum Business Centre, Lux Liner, The Rotary Club, Accredited Supportive Living Services Ltd. and The Vault Magazine
• Store manager of Gun-Shy Investment’s large format print shop Counterfeit Ink. Overseeing staff with inventory, printer operation, training and administration duties
• Ongoing contract as Communications Coordinator for NAIT Boreal Research Institute. Managing monthly newsletters, print design, video editing, website and graphic design