Digital Designer / Corporate Marketing & Advertising - Web, Mobile & Print
ING U.S. (VOYA Financial)
Apr 2007 - Present (14 years 6 months)
Design and develop strategic marketing collateral for retirement services, investment and banking corporation. Content is targeted for clients and participants in the Corporate, Education, Healthcare and Government markets. Collaborate with marketing specialists to create out-of-the-box email campaigns and print pieces, while adhering to brand guidelines. Design client-specific marketing material for larger clients. Also develop customizable email and print templates for ING affiliated brokers and agents. Adhere to compliance guidelines to assure all pieces are legally approved for use and distribution.
• Continuously improve HTML email designs and modify code to remain up-to-speed with email best-practices for mobile and browser-based software.
• Work with third-party marketing suite developer (Distribion) to improve Admin-side experience on BMZ.
• Expedite direct mail collateral through internal print vendor – Document Management Center (DMC).
Senior Graphic Designer / Retail Marketing & Advertising
The Creative Group
Aug 2006 - Apr 2007 (8 months)
Selected to work for companies including Yankee Candle, Adams & Knight and Vertis Communications. Did layouts and color corrected high-end digital photography for clients including Pepsi / Lipton, Danbury Mint, and The Company Store. Assigned to ING and facilitated the team building of a new web platform for customized marketing collateral.
Developed customizable print and email templates for digital marketing department.
Created logos, flyers, brochures, stuffers and posters for internal marketing team.
Senior Graphic Designer / Retail Marketing & Advertising
United Natural Foods
Nov 2005 - Jul 2006 (8 months)
Produced weekly store circulars, truck signage, package designs, advertisements, collateral and flyer designs in the Marketing / Advertising department of the country’s largest natural foods distributor. Worked on affiliated product lines and as well as outside retail products. Developed redesigns for company website.
Wild by Nature: Revamped circular design for these upscale natural food stores in Long Island.
Creative Director / Corporate and Retail Marketing & Advertising
Feb 2003 - Oct 2005 (2 years 8 months)
Worked directly with corporate clients to facilitate the completion of all billable work including printed collateral, interactive websites and video production. Designed advertisements, product packages, graphic logos and all other business collateral. Developed concepts for client websites and executed approved designs as fully functionality web pages. Managed graphic design staff and oversaw the execution of other assigned projects.
Prominent client work included:
Namco – Developed hanging department signs and seasonal “look” for store interiors and integrated design elements into window signage and newspaper circulars.
“O” Zone Fitness – Conceptualized look for Video/DVD packaging, collateral and website design for this athletic training company.
Sail New London: Designed website for the annual arts festival Boats, Books & Brushes with Taste. Designed and illustrated logos, pamphlets, posters and street banners.
Nersc Inc – Designed website and all printed conference materials for the New England Resident Service Coordinators 2004 and 2005 conferences. Also designed and coded HTML for company website for the organization’s home website.
Prime Media – Developed new image for company. Integrated design into website, collateral and sample promotional books.
Bernie’s – Designed billboards, logos and miscellaneous store signage.
Eastern Pequot Tribal Nation – Designed illustrated logo and miscellaneous advertisements.
Anton Racing: Designed logo and website for Busch North Series competitive race car drivers.
Software Game Designer / Senior Producer
Vivendi Universal Games
Jan 2001 - Jan 2003 (2 years)
Produced multimedia CD-ROM games for international game company “Vivendi Universal”. Formulated product designs based on market research and kid testing to fit within budget. Worked with brand manager to prepare client presentations. Managed follow-through of approved game design with development team of concept and production artists, 3D animators, programmers and sound designers.
Barbie as Rapunzel CD-ROM – Produced the on time and under budget. Ensured product quality by coordinating with QA and testing departments to eliminate 100% of programming bugs. Created marketing demos of the game for use on both the interactive DVD and website. (Based on the 3D animated video).
Other game designs:
Barbie Mermaid CD-ROM
Software Game Designer / Art Director
Jan 1995 - Jan 2000 (5 years)
Managed the development and production of children's "edutainment" CD-ROMs. Conceptualized gameplay strategies and wrote detailed product descriptions. Presented product proposals to producer and brand manager. Wrote scripts and directed artists to illustrate storyboards. Created game interfaces based on approved design specifications. Managed development phases to product's completion.
Sabrina the Animated Series CD-ROM – Developed concept for the game (based on the Kids’ WB syndicated cartoon).
Other CD-ROMS Produced:
Fisher Price Big Action Garage CD-ROM
Jump Start Spanish CD-ROM.
Software Game Designer / Project Manager
Jan 1994 - Jan 1995 (1 year)
Supervised the creation and implementation of artwork and animations for kid's educational CD-ROM games. Mentored staff of artists and trained new hires on animation software Macromedia Director. Formulated product concepts, developed storylines and wrote scripts. Designed User Manuals and jewel-case inserts for CDs. Wrote design documentation which integrated educational content.
Developed game concepts for numerous CD-ROM titles for clients including
ABC (Grammar Rock) and Simon & Schuster (How Many Bugs in a Box?)
Software Game Designer / Digital Artist
Jan 1990 - Jan 1993 (3 years)
Designed concepts for children's educational software tools. Created digital artwork, animations and illustrations for children's educational software company. Duties included: drawing clip art, backgrounds and game interfaces. Designed catalog layouts, product packaging and manuals. Painted cover artwork and spot illustrations. Provided technical support and served as company representative at trade shows.