Christopher McKain

Developed, implemented and managed social media strategy
Managed and oversaw social media content
Stayed up to date with latest social media best practices and technologies
Used social media marketing tools such as Hoot Suite and Facebook Business Suite
Utilized Canva, Adobe Photoshop, DaVinci Resolve to create original graphics such as logos, social media pop-ups, marketing, social media posts, and more.
Monitored SEO and user engagement and suggest content optimization
Supervised, managed, and trained others on the team.
Managed and oversaw all technical aspects of video recording and editing
Developed and followed the company's brand guidelines
Filmed speakers and collected b-roll recordings of meetings, events, interviews, and other curated content
Consulted with stakeholders from production to post-production process
Performed research on current benchmark trends and audience preferences
Set specific objectives and report on ROI
Generated, edited, published and shared engaging content daily (e.g. original text, photos, videos and news)
Monitored SEO and web traffic metrics
Oversaw social media accounts’ design
Wrote, reviewed, edited, and updated content for the company website, marketing materials, and similar platforms
Collaborated with internal departments to establish campaign objectives, complete tasks, and identify and solve problems
Monitored social media and company website metrics
Suggested new ways to promote company offerings and to reach consumers.
Contacted individuals to be interviewed at home, place of business, or field location, by telephone, online on platforms such as Google Meets, Zoom or in person
Shot and edited digital videos
Collected, verified and analyzed thoroughly newsworthy information
Wrote and delivered news stories with the reader’s perspective in mind
Received assignments or investigated news leads/tips
Contacted, interviewed and researched sources
Met with the CEO daily to submit completed assignments and discuss progress

Create original graphics using Adobe Creative Suite (Photoshop and Lightroom ), and Canva, and Unsplash.
Develop logos, brochures, infographics, and presentations for the organization’s use.
Managed up to four projects at a time to meet weekly deadlines.
Coordinated graphic design projects from concept through completion.
Worked closely with the executive board to create a variety of graphics, and meet deadlines and requirements.
Met demands and requests for graphics via teleconference, e-mail, or in person.
Remotely worked with multiple customers to provide original content and customer service in a timely fashion.