Concept for Play-Doh's Mom's Club microsite. UI/Visual Design.
Concept for Play-Doh's Mom's Club microsite. UI/Visual Design.
Concept for Play-Doh's Mom's Club microsite. UI/Visual Design.
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Hasbro Mom's Club
Creative strategy and ideation for a digital marketing campaign for this iconic consumer brand. Campaign focused around a Facebook page and a community microsite targeting young mothers. Goal was to create a forum for mothers to share tips and activities, find play dates and other scheduled events, as well as exclusive promotional offers.
