Christine Marchand

Leading operational strategy and logistics for the Design function within the Enterprise Digital team. Includes strategies for elevation of design craft at scale, practice management across a variety of Design specialties; recruiting and hiring; resource planning; operational efficiency; tooling and technology; craft training, growth and development; and employee job satisfaction.

Supporting executive leadership and UX, Product Design, Platform Design, Service Design, Design Research and Content leaders as they manage innovation, strategy, design execution and delivery.

Responsible for creation, management and governance of enterprise digital design standards, including design systems, shared design language, and foundational code.

Responsible for leading user experience transformation and product design initiatives for member-facing, digital self-service experiences.

Enterprise-level advocacy for adoption of digital design standards and processes at scale.

Partnered with the VP of Customer Experience to define consumer-centric user experience vision and strategies across a suite of digital products.

Design operations and management.

My responsibilities include leading user experience and digital interface design for member-facing digital products. I am managing a team of product designers and visual designers as we employ design thinking and user-centered design approaches to digital experiences for our senior adult audience. I also provide consultation to cross-discipline teams and outside vendors.

I have helped establish design systems thinking and accessibility & inclusion standards and best practices in the discipline. Additionally, I helped establish design operations as we built a team from the ground up—which includes, recruiting, hiring and people management; setting our practice workflows and methodologies; and defining team objectives and principles.
A portfolio of my experience design work, including examples from this position, visit christinekmarchand.com. Password access available on request.

I was responsible for leading multidisciplinary design teams and collaborating with client stakeholders, project managers, customer research and strategy, development teams and third party vendors. I helped shape the creative vision and manage day-to-day design activities that ranged from project planning and staffing; experience strategy and design thinking; design production; coordinating delivery asset delivery; and preparing for/conducting user testing.

Projects included clients in the following industries: B2B and B2C ecommerce, health & wellness, healthcare, hospitality, and finance.

My responsibilities were to work closely with the Creative Director and execute on the strategic vision. I managed the Experience Design track of work and oversaw design production. Depending on the project size and scope, I managed design teams of 2-6 people and was the day-to-day face of the creative team for the client.

I was also responsible for production of design assets including site maps, sketches, wireframes, high-fidelity prototypes, visual renderings, user flows, user journeys and testing protocols. I wrote behavioral specifications and design system documentation.

I worked on several projects for Publicis Sapient and Racepoint Global, in industries including pharmacy retail, B2B applications design, personal finance, and technology. I was either on-site with the client working as an experience strategy consultant, or executing experience design deliverables such as user flows, user journeys, wireframes, competitive analysis, heuristic analysis and strategic briefs.

Part of an award-winning creative team responsible for strategy, concept, design and execution for entertainment, consumer electronics, CPG, manufacturing, utilities, education and startup clients. I managed a 3-person team and supported the agency's multiple service lines including website design, print communications, advertising & marketing, interactive design and experiential marketing.