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Packaging Manager
DISNEY CONSUMER PRODUCTS
Glendale, CA
Jun 2019 - Apr 2020 (10 months)
Disney Creative Group Designed and managed packaging development for Costumes, Party Goods and Stationary with various licensees. Improved overall quality of Disney Toy packaging standards across all Disney properties and expanded brand awareness. * Supervised design of licensee packaging from concept through production via online submissions, ensuring creative brand integrity at retail across multiple licensees. * Improved various licensee packaging by redesigning and creating a cohesive brand incorporating each Disney property to achieve a product statement at retail. * Worked on style guide development and packaging for Disney Channel, Disney/Pixar, Animation and Live Action Theatricals.
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Director, Packaging and Graphic Design
MATTEL INC
Irvine, CA
Jul 2009 - Dec 2018 (9 years 5 months)
ROSEART ART STATIONARY DIVISION Director, Packaging and Graphic Design Managed innovative and cost-effective packaging, graphics and marketing materials for over 750 unique products, including art materials, girl's activities, craft kits, writing instruments and licensed products. * Worked closely with China based operations and cross-functional teams to determine costing by maintaining quality printing, creating innovative structures and meeting cost and margin goals. * Researched trends and competitive landscape, delivering strong product communication on packaging for successful sell through at retail and controlling excess inventory. * Supported and encouraged team to keep high design standards and meet all timelines, ensuring all company ship dates were met. * Developed private label packaging for Target, increasing retail space in the Art Material and One Spot aisles. * Developed private label packaging with Walmart for USA Titanium Pencil brand, meeting demands of back to school season. * Designed innovative, easy open and reusable packaging, allowing a consumer-friendly experience and sustainability. * Contributed to meeting divisional goal, increasing sales 12% and market share with rebrand of Scribble Stuff & USA Gold Writing lines to appeal to target audience and differentiate from competition. * Supported marketing team with record time rebrand and sales samples, achieving a successful writing presentation for major retailer. * Collaborated with Marketing and China teams on multiple pallet programs for Sam's Club and Costco, increasing brand awareness and achieving dollar goals per pallet * Implemented and grew a strong, graphics department hiring best talent, encouraging team to keep high design standards with competitive shopping, project reviews and team building. * Developed packaging approval process and project tracking system that streamlined artwork through all cross-functional teams.
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Packaging Manager
DISNEY CONSUMER PRODUCTS
Glendale, CA
2007 - 2009 (2 years)
Worked with Global Creative Team to keep Disney's brand integrity with 50+ licensees. Designed and oversaw packaging development for the Multi-Property category (Outdoor seasonal, Activity toys, Sporting goods and Games & Puzzles). Improved overall quality of Disney Toy packaging standards across all Disney properties and expanded brand awareness. Created and maintained packaging milestone schedules and budgets. * Supervised design of licensee packaging from concept through production via online submissions, ensuring creative brand integrity at retail across multiple licensees. * Improved various licensee packaging by redesigning and creating a cohesive brand incorporating each Disney property to achieve a product statement at retail. * Managed global packaging for "Disney Dough" and novelty initiative projects, collaborating on licensee style guides for cohesive branding. * Launched packaging development for Disney Plush Toy Division Designed high quality, innovative packaging solutions at retail for a variety of preschool and tween plush designs. * Worked with product development to set packaging costs and communicated with overseas vendors, successfully reducing costs and ensuring high quality final products. * Focused on innovative and environmentally conscience packaging structures, maintaining department sustainability initiative. * Stayed current with design trends, improving product communication and design at retail.
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Director, Design & Development
SPORT FUN INC
Los Angeles, CA
1998 - 2007 (9 years)
Product development and packaging design for sporting goods, indoor / outdoor activity toys, seasonal toys, wheeled goods, recreational outdoor sets and children's furniture. Managed packaging team and schedule, hands-on development of extensive product lines from concept to final production. Worked with an array of licensors, including Nickelodeon, Disney, Bandai America, Marvel Comics, Warner Bros., Twentieth Century Fox, and Easton Sports. * Coordinated private label development for Target C9 workout accessories and Toys 'R' Us skateboard and scooter lines, building strong retail relationship and increasing company market share. * Contributed in development of an extensive licensed water toy line that included sprinklers, water slides and a variety of pool inflatables which increased market share. * Collaborated with marketing department on packaging and advertisements for industry and consumer publications, growing company awareness. * Implemented and grew a strong graphics department, hiring best talent and encouraging team to keep high design standards with competitive shopping, project reviews, and team building. * Built relationships with design agencies, photographers and multiple freelancers, ensuring timelines were being met and expanding multiple packaging and private label brands.