NHS Blood and Transplant - Corporate website
NHS Blood and Transplant - Corporate website from Clare Giltrow
NHS Blood and Transplant - Corporate website

Collaboration with NHS Blood and Transplant (NHSBT) to overhaul their corporate website.

• Content strategy and design: Developed a structured approach to ensure clarity, accessibility and alignment with NHSBT’s objectives.
• Stakeholder engagement: Worked closely with teams across NHSBT to gather requirements, refine messaging and maintain accuracy.
• User persona alignment: Detailed user profiles shaped and guided content decisions to improve usability.
• Site mapping: Structured the website to enhance navigation and user experience.
• Content migration planning: Devised a strategy for transferring and restructuring content efficiently.
• New content creation: Produced clear, engaging and user-focused copy to support NHSBT’s goals.
• Umbraco CMS management: Oversaw content upload ensuring consistency and functionality across the site.

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Saving lives starts with the right information. I worked with stakeholders to ensure the NHSBT homepage delivers clear messaging, guiding donors, patients and stakeholders to key information and services quickly and effectively.
Clearly structured, concise content helped users quickly find and navigate to their chosen donation service.
Users could then deep dive into a specific service and explore the information they needed.
This helped them make better informed decisions.
The Scientific discovery page showcased groundbreaking research, innovations and advancements, making complex scientific information accessible and engaging for a wide audience.
While the the Advanced therapies page highlighted cutting-edge treatments and research, providing clear, accessible information on innovations shaping the future of medicine.
Patient and donor pages shared real-life experiences, inspiring and informing others about the impact of donation and transplantation
The Recruitment page was designed to attract talent, showcasing career opportunities, organisational values and the impact of working in donation and transplantation.
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NHS Blood and Transplant - Corporate website

Collaboration with NHS Blood and Transplant (NHSBT) to overhaul their corporate website.

• Content strategy and design: Developed a structured approach to ensure clarity, accessibility and alignment with NHSBT’s objectives.
• Stakeholder engagement: Worked closely with teams across NHSBT to gather requirements, refine messaging and maintain accuracy.
• User persona alignment: Detailed user profiles shaped and guided content decisions to improve usability.
• Site mapping: Structured the website to enhance navigation and user experience.
• Content migration planning: Devised a strategy for transferring and restructuring content efficiently.
• New content creation: Produced clear, engaging and user-focused copy to support NHSBT’s goals.
• Umbraco CMS management: Oversaw content upload ensuring consistency and functionality across the site.

View Website
Available
Freelance
Clare Giltrow
Content designer and strategist Saffron Walden, United Kingdom