I love to immerse myself in a brand, bringing its personality to life through tone and content.
Copy is not just a cluster of words. It’s a story that taps into imaginations, makes people smile, builds relationships, and starts conversations. When it hits the spot, copy beautifies and enhances experiences, reducing pain points and providing unexpected moments of delight.
An NCTJ-trained journalist with over 12 years experience as a UX copywriter and content strategist, I’ve worked both client and agency side across a plethora of brands.
I am available for freelance projects either on an ad hoc on long-term basis.
I was involved in the following award-winning projects:
Footlocker, Sneakerpedia (copywriter): Gold in the Cannes Cyber Lion Awards 2011.
Unilever Heartbrand Share Happy (copywriter): Revolution Award 2011 and SXSW Interactive Awards 2011
Visit Britain (content strategist): WebAward 2010 and Revolution Award 2011