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NHS Blood and Transplant: Organ Transplantation website

This was my second meaty project for NHS Blood and Transplant. This time it involved working with clinicians and stakeholders to create a new information website for organ transplantation patients.

This was a huge project, which has resulted in a 200+ page website for kidney, lung, heart, liver, pancreas and small bowel transplant patients.

My role included:

• Research/discovery phase
• Site mapping – page hierarchy
• Content management plan for each organ group – what content is needed on each page – text, photos, videos etc. Inc. crosslinking and signposting
• Restructure content to fit the site map
• Edit and reformat content to suit a website
• Create the web pages in the content manager
• Upload text content to the content manager
• Upload photos to content manager
• Creation of meta data for each page of website (for search engines - keywords, description etc)
• Internal meetings, amends, sign off processes

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Clare Giltrow
Content Designer and Strategist Saffron Walden, United Kingdom