NHS Blood and Transplant: Organ Transplantation website
NHS Blood and Transplant: Organ Transplantation website from Clare Giltrow
NHS Blood and Transplant: Organ Transplantation website

Collaborated with clinicians and stakeholders to give organ transplant patients the information needed to make informed choices.

• Information architecture: Structured content to help patients find what they needed.
• User research: Conducted card sorting, interviews and testing to refine navigation and page layout.
• Content transformation: Condensed six 50-page Word docs into a clear, engaging website.
• Clinical collaboration: Worked with clinicians and stakeholders to ensure accuracy.
• Decision support: Created content to help patients make informed choices.
• Video production: Developed videos to simplify complex medical information.

This was my second major NHSBT project, following my work on their corporate website.

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I was tasked by NHS Blood and Transplant to create an information website for organ transplantation patients.
This involved working with clinicians and stakeholders to create clear, helpful guidance for patients awaiting kidney, lung, heart, pancreas, liver and small bowel transplants.
The aim was to help adult patients in the UK better understand the transplantation process and make more informed choices
Users were central to the process. I ran card sorting exercises and interviews to understand patient needs, then tested the site to ensure it was helpful, intuitive and easy to use.
Working closely with clinicians helped to ensure the content was accurate, clear and fit for purpose.
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NHS Blood and Transplant: Organ Transplantation website

Collaborated with clinicians and stakeholders to give organ transplant patients the information needed to make informed choices.

• Information architecture: Structured content to help patients find what they needed.
• User research: Conducted card sorting, interviews and testing to refine navigation and page layout.
• Content transformation: Condensed six 50-page Word docs into a clear, engaging website.
• Clinical collaboration: Worked with clinicians and stakeholders to ensure accuracy.
• Decision support: Created content to help patients make informed choices.
• Video production: Developed videos to simplify complex medical information.

This was my second major NHSBT project, following my work on their corporate website.

View Website
Available
Freelance
Clare Giltrow
Content designer and strategist Saffron Walden, United Kingdom