Powering up creativity with a new design hub for an energy titan
Powering up creativity with a new design hub for an energy titan from Clare Giltrow
Powering up creativity with a new design hub for an energy titan

I helped to shape a digital design hub for bp to streamline processes and promote circularity at bp. This involved:
• Stakeholder engagement
• Squad integration
• Market analysis
• User research
• Setting standards and governance
• Content creation and management (CMS)
• Navigation and taxonomy
• UX refinement
Challenges
Regional differences, communication barriers, and inconsistent standards led to inefficiencies and costly rework. The solution needed to align teams and simplify vendor collaboration.
Solution
We developed a digital hub that enabled designers to work effectively while educating the business on design thinking.
Impact
Now supporting 200+ projects, 30 vendors, 800 designers, and four studios, the platform accelerates onboarding, sets design standards, and reduces vendor reliance. Content reuse alone saves an estimated 20,000 hours annually.

I led content design for a digital design hub, streamlining processes and promoting circularity.
The hub introduces design thinking to the broader business while allowing designers to access relevant methods and tools.
Easy-to-read content makes design accessible to everyone.
Showcase pages provided a platform to highlight flagship projects, inspire designers, and demonstrate the impact of design across the wider business.
One of 40+ proven methods, this guide provides designers and non-designers with clear, step-by-step instructions on how to apply it effectively. It breaks down the process into actionable steps, ensuring usability for all skill levels while driving consistency in approach and outcomes.
Teams could access a curated collection of tools for design, development, and collaboration—all in one place. These resources streamlined workflows and enhanced creativity.
The Showcase landing page was the go-to space for feature projects and case studies, highlighting key insights, best practices, and design excellence to inspire and inform teams.
A blog space helped to keep content relevant and current, providing updates, insights, and articles to inform and engage teams.
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Powering up creativity with a new design hub for an energy titan

I helped to shape a digital design hub for bp to streamline processes and promote circularity at bp. This involved:
• Stakeholder engagement
• Squad integration
• Market analysis
• User research
• Setting standards and governance
• Content creation and management (CMS)
• Navigation and taxonomy
• UX refinement
Challenges
Regional differences, communication barriers, and inconsistent standards led to inefficiencies and costly rework. The solution needed to align teams and simplify vendor collaboration.
Solution
We developed a digital hub that enabled designers to work effectively while educating the business on design thinking.
Impact
Now supporting 200+ projects, 30 vendors, 800 designers, and four studios, the platform accelerates onboarding, sets design standards, and reduces vendor reliance. Content reuse alone saves an estimated 20,000 hours annually.

Available
Freelance
Clare Giltrow
Content designer and strategist Saffron Walden, United Kingdom