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Sneakerpedia
www.sneakerpedia.com
Putting my best foot forward (sorry, I couldn't resist), I crafted copy for the biggest and best sneaker community on the web. Sneakerpedia has been a huge success for Foot Locker and is one of the most awarded digital marketing projects in Cannes Lion award history. Upon launch, traffic to Sneakerpedia immediately eclipsed Foot Locker's largest site. The launch attracted more than 6.7 million fans online and resulted in more than $1million worth of free media exposure. This lead to a 5% lift across all Foot Locker lines of business.
