Teyaseer is a non-profit Abu Dhabi government service, providing free support services to beneficiaries of the Abu Dhabi Housing Scheme who wish to build their home.
The site provides step-by-step guidance, helping customers navigate the homebuilding process from initial planning and design to budgeting, construction and final completion.
The calculator was designed to help users explore design options, estimate costs and plan their villa with tailored recommendations, cost breakdowns and budgeting insights.
A comprehensive support page offered detailed guidance, including FAQs tailored for both customers and vendors, covering key topics such as processes, requirements and troubleshooting.
Villa guides showcased architectural styles, design trends and practical considerations. These provided inspirated and expert insights to help homeowners visualise and plan their ideal villa.
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Teyaseer - website redesign

Teyaseer is a non-profit Abu Dhabi government service that provides free support to beneficiaries of the Abu Dhabi Housing Scheme who want to build their homes.
The website serves multiple audiences:
• B2C: Housing scheme beneficiaries
• B2B: Construction and design vendors
• B2G: Government stakeholders
From October 2023 to April 2024, I collaborated with the client in Abu Dhabi and English-to-Arabic translators to:
• Audit the existing site and develop a content strategy for the new Teyaseer website
• Create UX content for both logged-in and logged-out experiences
• Write SEO descriptions for each page
• Manage content uploads via Contentful CMS
• Oversee content localisation
• Ensure stakeholder approval

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Available
Freelance
Clare Giltrow
Content designer and strategist Saffron Walden, United Kingdom