Haley House is a small Boston non-profit with a big mission. Since their start as a soup kitchen in 1966, they have evolved to tackle nourishment of the underprivileged from every angle – body, mind and spirit. Their holistic approach was compelling to those that understood the full reach of their various programs, but Haley House needed to reach a wider audience, communicate more clearly, and extend its impact.
Through development of a consistent visual identity for both the parent organization and café, their growing audience can begin to understand the variety of programs and how they are connected. By telling the larger story through their website, the full reach of Haley House is conveyed which will in turn draw in more volunteers and funds.