Claudia Catalano

For over 17 years I have helped shape brand identities and experiences ranging from corporate giants to local non-profits. The projects featured on my personal website are some examples of how strategy and creative vision can come together to effectively communicate the essence of a brand.

When I'm not designing, I can be found obsessing over artisinal cheese, fluting a piecrust, or discovering the latest locavore hotspot. I have a genuine interest in discovering opportunities where I can combine my passion for the local food movement with my background in design.

Design thinking and problem solving; balancing creative vision with business objectives to effectively communicate the essence of a brand. Responsibilities include creative direction, project management, art direction of photography, client communication and recruitment of designers. Types of projects range from large-scale branding programs to packaging design to retail communication.

Clients include: Sprint, Sunbeam, Captain D’s Seafood, PRTM, American Express, and Holiday Inn

Interpretation of brand strategy, conceptual design, presentation and client communication for multi-faceted branding programs. Worked in both leadership and collaborative roles on projects ranging from corporate identities to print systems to packaging design.

Clients include: Delta, Kraft, Altria, Bath & Body Works, Pfizer, Ahold, NYC2012 Olympic Committee and Genworth Financial

Develop concepts and designs for packaging, signage and retail communication within the Martha Stewart Everyday line of merchandise.

Responsible for concept development, design and production management of multiple projects such as print systems, websites, identity systems, and self-promotion pieces.

Clients include: Japan Society, OSI Pharmaceuticals, Morgan Stanley, The Wheeler School, and AT&T Foundation