Claudia Ruge
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About
I’m a designer and entrepreneur. I am acutely aware of the challenges that champions of innovation and leaders may face inside organizations. I combine my expertise in user research, insight generation and design with my business and entrepreneurship perspective to help clients build and sustain robust innovation portfolios.
Relevant Experience: Founder and director of Diseño Visual, a Brand Strategy Studio in South America for nine years. Today I work as a consultant on Design, Research and Strategy in the US. I infuse creative soul in organizations by owning diverse roles and responsibilities. I am passionate about companies that are willing to bring meaning in the creation of products and services that tell people’s stories and contribute to human growth.
Personality: Skilled dreamer, determined, ambivert, explorer, courageous and curious enough to feel surprised every day. I am passionate about connecting the world through the threads of compassion, humanity and empathic dialog. -
Education
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Improvisational Theater. Level A, B, C, DThe Second City - Chicago2013 - 2014
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Master of Design Methods Research and strategyIllinois Institute of Technology2011 - 2012
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Digital PhotographyICP International Center of Photography - New York2011 - 2011
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Bachelor in Industrial Design Product DesignUniversidad de Los Andes1998 - 2004
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Experience
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Design, Research and Innovation Strategy ConsultantAvailable for new opportunitiesAug 2014 - Present (11 years 10 months)Freelance
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Design Research StrategistINSITUMJul 2013 - Aug 2014 (1 year 1 month)- Conduct qualitative research, ethnography and product testing to inform product development
- Prototyping new/innovative research methodologies and ideation concepts.
- Create frameworks, points of view and communications to share user research and evangelize while synthesizing research findings, brand and business needs.
- Conduct workshops with other executives to share design thinking and user stories.
- Help clients target emerging and multicultural markets.
- Effective leadership: Teach and mentor other team members, clients and stakeholders who are less familiar with user research or design thinking. -
Design StrategistGenslerAug 2012 - Jul 2013 (11 months)Main roles: Research Insider, New Business Model Analyst, Workshop Planner, Facilitator, Team Builder.
Main Activities: Formulate strategies for creating a new business offering; develop a gap analysis and isolation of concepts with strong potential for additional research. Design and implement a framework for project management and tracking. Bridging stakeholders to effectively infuse design-thinking methods throughout the entire process -
Teaching Assistant & Member of the Consulting TeamIIT Institute of DesignJun 2012 - Aug 2012 (2 months)IIT – Institute of Design. https://www.id.iit.edu
- Teaching Assistant Design Summer Camp: Engaging program with intensive deep-dive into the latest methods of design and design thinking.
- Responsible for teaching Design Methods and facilitate workshops to executive leaders from multiple regions around the world.
ID – AB/Inbev http://www.ab-inbev.com
- Helped delivering a curriculum to teach innovation methods for AB/Inbev global leadership education program.
ID joint project with Nestle Purina http://www.purina.com
Helped the company to look for ways to innovate its product offerings. Uncover potential market opportunities through user research and business strategy -
Founder - Co-DirectorDiseño Visual LtdaJul 2002 - May 2011 (8 years 10 months)Lead and executed more than 100 projects in branding and communication design with the purpose of creating visibility, strengthening brand presence, and developing multilingual marketing strategies to help clients position locally and expand into international markets.
Lead designer and project manager overseeing branding and communication projects for a diverse range of industries including architecture, advertising, pharma, consumer goods, software and technology, education, non-profit organizations and the public sector. -
Research ConsultantUniversidad de los AndesAug 2004 - Apr 2011 (6 years 8 months)Authored and co-authored journal articles on design and education, design for children, material’s selection for product design and organizational communication. Prospective student advisor, President of the Design Alumni Association from 2009-2010
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Awards
Printed articles and works.
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Affiliations
Uniandinos - Professional Association
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Skills
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Elsewhere on the Web
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On Coroflot@claudiaruge, member since 2007
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