Clay McMurray

- Transformed the Marketing department from a team of 7 to a robust unit of over 40 professionals, supporting nearly 3,000 loan officers and 700+ branches across 50 states.
- Spearheaded Fairway's comprehensive re-branding initiative, including visual identity, brand voice, messaging, and tone.
- Successfully oversaw two major corporate website rebuilds, implementing CMS platform updates, design enhancements, and content strategy improvements.
- Pioneered the development and expansion of over 70 corporate sub-brands, creating a cohesive ecosystem of physical and digital assets.
- Introduced cutting-edge marketing technology, resulting in exponential growth and enhanced customer engagement.
- Skillfully negotiated vendor contracts for marketing technology solutions.
- Collaborated with a national branding agency to execute broadcast, radio, and organic/paid social campaigns while evolving the visual branding.
- Implemented Workfront (Project Management Platform) to streamline project workflows, enhance visibility, and foster collaboration.
- Led the launch of Fairway's company-wide CRM, "Fairway My Way," serving over 5,000 users, enabling automated customer journeys and personalized marketing collateral.
- Initiated an online listing program, achieving a 600% increase in online search views, a 301% increase in clicks for "call" and "drive," and a 112% increase in online reviews, managing 700+ locations and 3,000+ loan officers.
- Introduced a digital advertising platform enabling loan officers to create and deploy targeted ads on platforms like Hulu and YouTube TV.
- Successfully executed 20+ corporate events, each with an average of 1,000 attendees, overseeing contracts, branding, experiences, catering, and billing.
- Led comprehensive marketing strategies encompassing product marketing, brand marketing, marketing operations, corporate communications, digital marketing, event marketing, creative services, and public relations.

- Managed a high-volume portfolio of marketing projects, averaging over 250 per month.
- Spearheaded the selection of web development vendors for Fairway's 2.0 corporate website.
- Orchestrated the launch of Fairway's 2.0 website, including the integration of a branch and loan officer online directory, enhancing user experience and accessibility.
- Expanded creative, content, traffic, and web teams to meet growing demand.
- Established a dedicated Marketing Compliance team to integrate compliance processes into creative workflows.
- Successfully executed 10 company-wide events, each with no less than 1,000 attendees.
- Oversaw the Promotional Branding team responsible for maintaining Fairway's Company Store and branding efforts.
- Oversaw full-cycle marketing, ensuring the successful execution of product launches, brand development, digital campaigns, and event marketing initiatives.
- Managed marketing operations, streamlining processes, optimizing resource allocation, and achieving operational excellence in support of corporate objectives.
- Directed corporate communications efforts, establishing a clear and impactful brand voice that resonated with target audiences.
- Spearheaded digital marketing campaigns, leveraging innovative approaches to enhance online presence and drive audience engagement.
- Orchestrated creative services to deliver compelling visual assets, elevating brand identity and ensuring consistency across all marketing channels.
- Oversaw public relations strategies, building positive relationships with media and stakeholders and effectively managing the company's public image.
- Coordinated and executed event marketing programs, driving successful outcomes for corporate events and fostering connections with key stakeholders.

- Tripled marketing requests due to the availability of high-quality creative resources.
- Launched Fairway's Company Store, offering carefully curated promotional items representing the brand and consistently increasing sales.
- Collaborated with the corporate Events team to create and execute event themes, encompassing event branding, environmental design, stage design, promotional merchandise, logistics, and presentations.
- Successfully executed 5 company-wide events, each with no less than 750 attendees.
- Directly managed Creative, Content, Web, and Traffic teams.
- Serve as Fairway’s brand ambassador across all business channels.
- Oversee development and execution of all branding and creative aspects of experiential marketing.
- Crafted and executed Fairway's brand standards, encompassing logo usage, color palettes, typography, and imagery.
- Successfully introduced new brand standards across all corporate print and digital marketing materials.
- Provided leadership and direct oversight to a team of Graphic Designers and Web Designers.
- Pioneered the establishment of Fairway's inaugural Marketing Traffic Team, implementing efficient workflow processes and systems.
- Transitioned project coordination from email-based to a ticketing platform, enhancing project timeline tracking and management.

- Directed art projects, including the conceptualization and creation of business retention materials, photography selection, social media creative, banner ads, and video production. Implemented process refinements to ensure effective project workflows.
- Collaborated closely with the marketing and corporate communications team to define design criteria for both B2B and B2C applications, delivering engaging consumer messages.
- Managed, scheduled, and delivered projects across Nationstar business units and its family of five brands.
- Developed corporate identity and brand assets for Nationstar Mortgage.
- Conceptualized and designed all brand collateral for Nationstar's family of brands, encompassing web assets, direct mail, point-of-sale displays, advertisements, digital displays, responsive emails, and presentations.
- Ensured quality control and quality assurance for all creative deliverables, consistently meeting deadlines and budgets.
- Coordinated effectively with external vendors and internal partners to ensure successful execution, production, and budget adherence.
- Designed ongoing email campaigns using custom digital solutions within Campaign Monitor and ExactTarget.

- Strategically designed direct mail packages and associated materials while adhering to client brand standards, enhancing readability and optimizing user experience.
- Collaborated actively with Associate and Creative Directors to attain strategic and creative objectives, all while respecting time and budget constraints within a team-oriented environment.
- Clearly communicated design strategies to various internal departments, designers, and production artists through strategy documents and verbal communication.
- Generated tangible concepts using presentation books, interactive presentations, three-dimensional mock-ups, and creative presentation tactics for clients.
- Elevated the professional output of the Creative Services Department by refining and enhancing traffic processes, improving design quality, ensuring accuracy, and adhering to deadlines.
- Applied graphic design skills and job knowledge to deliver projects with style, creativity, and precision, from project initiation through completion.

- Cultivated strong vendor relationships to determine production options and ensure high-quality output.
- Resolved challenges by implementing software and process-driven methods to safeguard The Dozier Company's filing system.
- Devised and conveyed design strategies for marketing materials, signage, promotional packaging, trade show booths, and targeted email marketing campaigns.
- Consulted with clients and internal teams to ascertain creative needs for new business growth opportunities.
- Effectively coordinated projects with vendors.
- Served as the photography director for outdoor architectural shoots.
- Skillfully retouched photography for reproduction.
- Designed corporate logos, brand standards, and numerous brand identity projects while engaging multiple teams in the creative process.