Clizia Welker

Bestiacce is the first Italian platform that creates a match between people who want to adopt a dog (or cat) and dogs and cats that live in shelters. How do we do that? As in a dating site, we cross the information about the person's lifestyle with the information about the pet's personality, in order to find the perfect match! Bestiacce. Pet loving goes smart.
• Market-, user- and trend research
• Concept-, project- and business design
• Graphic design & brand identity
• Storytelling & copywriting
• Web design and user experience

Working on Business and Service Design projects, Market- and User Research and Trendwatching, both individually and in team. Examples of projects:
• User research in healthcare, in collaboration with Park Advanced Design Management (DE) and a network of top European Design Universities. Client: Roche Pharmaceutics
• Market- and user research (FMCG), brand identity & marketing strategy. Client: Procter & Gamble
• Development of an intercultural innovation strategy. Client: Barilla
• Trend research in the field of retail and sustainability. Client: Luxottica
• Brand identity, communication & copywriting project. Client: a startup spirits brand
• Trendwatching and blogging about sustainability and innovation in retail. Client: Capri Trendwatching Festival

• Coaching and assisting teams of Business Design students throughout the development of their projects, from the client's brief to the final pitch

• Collection and management of editorial content for online customer media (international brands, several language editions)

• External communication and brand promotion (through publications, catalogues, website, newsletters, social media)
• Public relations and international communication, building and extending the brand's international network
• Organization of international fairs and events

• Project coordination of B2C, B2B and internal communication customer media (print and online) for international brands. Coordination of the editorial process in all its phases (from content proposal to final layout), contact with client, communication with internal and external resources, planning and budget management
• International coordination of several language editions of the Mercedes-Benz customer magazine (print and online)

• Project coordination of multilingual translation/localization projects: contact with client, selection of the resources, planning and budget management, internal communication, final checks
• Managing relations and liaising with clients, translators, editors, designers

• Development of a spellchecker software for Hungarian based on linguistic criteria

• Author of didactic material (online tutorials) for students as support for linguistics / phonetics courses.

During my studies, I took care of:
• Organization of international university congresses (Università di Modena e Reggio Emilia, Università di Pavia)
• Organization of (inter)national cultural events (festivals, concerts, exhibitions)
• Coordination of intercultural exchange programs for teenagers (CISV)
• Interpreting services during business meetings and fairs, in the cultural and tourism field and in the health services
• City guided tours (Modena, Italy) in Italian, German, English