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Design Director

Courtney Simpkins

New York, NY
courtneysimpkins.com
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  • About
  • About

    I'm a design director with 11 years of experience in graphic design, web design, and brand management.

    Most recently, I have spent the last 4 years immersed in the world of reproductive rights and health care at Planned Parenthood. In my current role as Associate Design Director for Philanthropic Communications, my focus is to ensure that brand consistency and key strategic design goals are met across a range of campaigns and products in our Development division. As such, I am very comfortable working on a cross-divisional team and collaborating on a variety of projects ranging from donor proposals, stewardship pieces, event branding, and digital collateral. I am also adept at anticipating each project’s needs while planning and directing design execution. I also work closely with senior leadership to ensure that our materials are meeting target fundraising goals, mission, and organization strategy.

    During my career as a designer, I have developed and managed a variety of creative brand solutions for small businesses, corporations, non-profits, and the public sector. I hold a Bachelor's in Graphic Design from SUNY New Paltz and a Masters of Art in Graphic Design from Savannah College of Art & Design. In addition to my work and education in the design sector, I also volunteer for SUNY New Paltz's Career and Mentorship Network where I provide resume critiques, career conversations, and mock interviews for current students and alumni.

  • Education
    • MA Graphic Design
      Savannah College of Art & Design
      2016
    • BS Visual Communications
      SUNY New Paltz
      2010
  • Experience
    • Associate Design Director, Philanthropic Communications
      Planned Parenthood Federation of America
      2018 - Present (8 years)
      Routinely develop innovative and creative design solutions which achieve strategic organization fundraising goals with a key focus on major donors at giving levels of $25,000 and above

      Direct creative solutions across several evolving brand identities and manage outside vendor and freelancer use of brand guidelines and assets

      Lead design work for any capital campaigns, as well as the bi-annual Leadership Council Conferences, and other large Development initiatives

      Ensure that the brand is consistent across all mediums of donor communications

      Anticipate project and department needs, plan project timelines, and manage the project workflow of a graphic designer
    • Senior Graphic Designer, Philanthropic Communications
      Planned Parenthood Federation of America
      2016 - 2018 (2 years)
      Produced high-quality print, web, and digital products for a large range of fundraising collateral including case statements, closing reports, marketing collateral, solicitation decks, webinars, videos, and a website

      Partnered with copywriters, designers, videographers, and web developers

      Aligned all donor-facing materials within the Planned Parenthood brands

      Managed the branding and print collateral for fundraising events
    • Manager of Web Marketing & Design
      TIGER 21
      2013 - 2016 (3 years)
      Managed all aspects of web design, digital communications, and marketing design while upholding brand identity

      Created all design collateral for special events and conferences

      Provided creative direction and project management on web development,
      web app design, and marketing initiatives

      Supervised interns
    • UI Designer
      LiveTechnology Holdings, Inc.
      2012 - 2013 (1 year)
      Designed marketing ad automation solutions for large corporate accounts

      Created product interfaces and workflows for client solutions

      Worked closely with a cross-functional team which included developers and account managers
    • Graphic Designer
      CatPrint
      2010 - 2012 (2 years)
      Maintained the company website

      Assisted with web design projects and digital print design

      Formatted customer files for the digital printing press

      Designed e-mail marketing campaigns
    • Web Designer
      Anatoli Jewelry
      2008 - 2010 (2 years)
      Designed website and worked with programmers on its development

      Developed creative solutions to user experience problems

      Built the database for the website’s inventory and pricing system

      Designed quarterly advertisements, e-mail blasts, posters, and post mail blasts
  • Awards

    2016 Adobe Design Achievement Award Semifinalist

  • Affiliations

    Alumni Mentor & Advisor

    SUNY New Paltz

    Jan 2019 – Present

    I provide advice and guidance to current students and fellow alumni.

    Volunteer

    Taproot Foundation

    2019 – Present

    Taproot Plus helps nonprofits achieve their goals faster by connecting them with skilled volunteers to help where they need it most. I help with graphic design and branding projects.

  • Industries
    • Non-Profit
    • Social Impact
    • Healthcare
  • Skills
    • Art Direction
    • Communication Design
    • Creative Direction
    • Creative Suite
    • Design Management
    • Graphic Design
    • InDesign
    • Print Design
    • Print Production
  • Elsewhere on the Web
    • k
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  • On Coroflot
    @clsimpkins, member since 2020
      • Followers 1
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