Christine Attwood

Promoted to Director of Marketing September 2020
Promoted to Director of Sales and Banquets March 2014
Previous floor operations manager and server
• Brand management including but not limited to overall consistency of aesthetics,
copy writing, content creation and corporate messaging
• Graphic design of all digital and printed marketing collateral
• Project initiation and conceptualization; layout development, execution, production and final product quality control
• Social media content creator and manager of multiple company pages
• Sales Force email marketing content creator, graphic designer, programmer and scheduler; work in coordination with IT for database optimization
• Public relations manager and copywriter
• Manage a database of visual assets; responsible for all collateral, photography, creating and editing promotional and educational videos
• Strategize, coordinate and manage marketing initiatives with General Managers for store level implementation
• Project manage marketing procedures for staff in coordination with the Training Manager and access progress
• Report monthly at P&L all in-store promotion results, social media data, website and review site traffic and conversion rates, advertising placement, local and national awards and recognitions
• B2C relationship building including management, tracking, reporting and
responding to customer feedback on various review sites including Yelp, Google,
Trip Advisor and Open Table
• Operations management and liaison between back-of-house and front-of-house
including but not limited to custom menu planning, wine pairings, special food
preparation and presentation, service sequence, execution of guests’ requested details
for contracted events
• Problem solve, make quick decisions and have back-up plans in place

• Host and educate guests in the tasting room
• Promote wine club membership and events to drive sales
• Graphic design and production of various marketing materials

• Campaign lead and project manager of in-store installations and visual
merchandising for brand compliance
• Chief photo stylist for images provided to corporate directors
• Quality control, inventory and organization of all props, signage, and visual cues

• Management of visual cues, fixture placement, schematic development and
implementation, merchandising and styling of various departments: women’s modern and trend fashion, women’s and men’s active wear, women’s special sized fashion, men’s updated traditional and modern fashion, children’s fashion
• Liaison between corporate presentation teams, regional managers and in store
department managers
• Lead photo editor and Photoshop expert for store window and installation portfolio presented monthly to corporate directors
• Creative contributor to window composition, propping, styling, lighting and overall aesthetics
• Honored as Regional Visual Team of the year 2011 and 2012

• Responsible for executive briefing centers (EBC’s) - structural, interactive and 2D
graphic installations in corporate spaces used to build the company’s brand
• Worked with account managers and designers on a daily basis to schedule
design reviews, identify possible scope creep and managed client expectations and external resources
• Worked directly with architecture firms on construction plans, budget and timelines

• Account Manager and Art Director of the Commercial Auto, Internal
Communications, and Progressive Liability Group accounts
• Created a comprehensive collection of marketing materials for each account including web graphics, a photographic library of imagery, various advertising and printed promotional materials
• Recognized the need for Commercial Auto’s – a $2 billion dollar division – brand
development and championed the creation of a new brand strategy through all levels of management. This resulted in a new brand strategy that blended with existing corporate themes
• Created a marketing campaign to educate 30K+ employees on an alternate branded product. Annual analysis of campaigns realized positive measurable gains in employee satisfaction, performance and job tenure
• Photographic library art director; responsibilities included model hiring and management, fashion styling, location scouting, on set art direction, budget management and final image selection and editing