Christina Carlson

Implementing and improving marketing strategies for three soft goods websites. Creating home page, landing page, and email content. Analyzing reporting to increase site traffic, conversion rates, site interaction, and email click-thru rates. Optimizing navigation and SEO. Monitoring and reporting on the results of improvements made

Responsible for the purchasing and marketing for major appliances.
Including, but not limited to:
Developing and executing a strategy for product assortment, pricing and marketing.
Negotiations with vendors.
Trend identification and implementation.
Direction and leadership to retail stores.

Marketing Specialist for Millwork, Cabinets & Appliances.
Coordinating between the merchandising and marketing departments. Communicating directly with vendors regarding advertising, art requirements, ongoing collaborative projects. Running reports and giving recommendations on improving our marketing effectiveness, driving more guest traffic and selling the right products per our target market. Ensuring the advertisement of seasonal or ‘special buy’ products. Ensuring accuracy of print, online and television advertisements.

Graphic design and layout design for print ad pages. Meeting strict deadlines, designing sale layouts, ensuring quality art and accurate information about our products. Photoshop work to clip, color correct and resize image files. Assisting in training new team members and finding innovative and creative new ideas.

Supervising front end cashiers and the customer service desk. Ensuring customer satisfaction, cash handling, daily reports, shift goal setting, time management and product quality checks.

Shift management to exceed standards of service and quality. Shift goal setting, team management, development and leadership. Cash handling, product transfers, shipment verification, product quality management, daily reports and product stock.