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About
Carolyn McDonald is a graphic designer and illustrator with over 10 years experience in interactive design. She specializes in creative management, design direction and mentoring other creative individuals. With experience in a variety of industries, from automotive to entertainment, from financial to retail, Carolyn is a master of innovative design and art direction.
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Experience
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ToyotaUnited States* Created and maintained corporate style guidelines for brand and user experience Designed maintained and developed art assets for internet and print collateral * Oversaw the visual and information design for a large-scale site redesign Organized photo shoots * Directed outside design vendors Freelance Web Designer Clients include (Saatchi & Saatchi Pacific), Cinema Electric, eToys, Mattel, and LAUNCH
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User Experience Design Team LeadNFL.com& NFL Network * Managing the user experience design process for NFL.com * Collaborating with UI/UX designers and technologists to develop innovative, focused products and services for fans and sponsors * Creating wireframes and prototypes for web and app development * Conducting research by usability testing, and using focus groups and interviews * Creating personas, functional specifications and user journeys * Recruiting and overseeing contractors and vendors for product development assistance User Experience Designer (Freelance) Clients include: Walt Disney Parks & Resorts, Saatchi and Saatchi (Heartbeat West)
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Toyota Solara Online AdUnion Bank eCommerce Employee of the Year (2007)e d u c a t I o n
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B.A. University of DaytonDayton, United StatesFine Art & English Lit
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University of DaytonDayton, United Statesm e m b e r s h i p s / a w a r d s AIGA member One Show Golden Pencil Award
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Awards
1999 One Show Golden Pencil Award Winner for Toyota interactive advertisement
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Affiliations
AIGA member
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Skills
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Elsewhere on the Web
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On Coroflot@cmcdee, member since 2008
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