Clayton McElhaney

Provide graphic design for a nonprofit children’s hospital and ambulatory care center. Create layout and graphics for publications, brochures, event collateral of all types, signage, logos, t-shirts, signs, posters and compelling digital and printed materials, all within brand guidelines and specifications.
• Lay out and execute posters and/or event displays, event/sponsorship collateral, as well as digital media marketing pieces for
medical, internal and external Scottish Rite functions, following project from concept design, layout and proofing, to final
printing and delivery; Review and evaluate pre- and post-production samples for quality and execution.
• Provide digital graphics services for such items as photographic enhancement and retouching, file conversion, animations, and
web optimized content; Create print and digital materials for PR and internal communications, including brochures, ads, and announcements; Strong understanding of print and digital production-ready file setup and delivery.
• Provide visual content through PowerPoint presentations and digital video for luncheons, speakers groups and outside functions.
• Maintain and organize digital assets; Coordinate with print vendors and photographers; Mentor junior designers; Regularly share and discuss work with creative staff.

Designed point-of-purchase displays for consumer electronics while meeting compliance standards for over 15 major retailers in the U.S., Canada and Mexico. Designed presentation cases for trade shows and provided pallet configurations for club store proposals.
• Promoted products, branding and company image through appealing displays to increase visibility and sales. This included
designing, acquiring bids, purchasing, scheduling, proofing and launching.
• Researched market trends, product details and key messaging to maximize buyer appeal.
• Worked with printers, plastics manufacturers and metal fabricators to mass produce chosen designs.
• Monitored vendor production schedules and ensured quality was maintained for all customer deliverables.
• Maintained Image Link website for marketing department.
• Processed purchase orders for the marketing and special handling departments.
• Provided design support in product packaging, print ads, web banners and product specification sheets.
• Oversaw all projects, from idea sketch to implementation.

Managed the layout and production staff. Supervised the company’s first online graphic inventory. Designed overall it promotional products and marketing ads. Developed departmental budget and operated within budget parameters. Spearheaded the purchase of departmental equipment, resulting in less outsourcing and higher profit margins. Developed estimates for graphics jobs. Provided graphic support for custom exhibits, retail environments and merchandising units. Supervised the shipping of graphics and traveled to trade shows to provide continued graphic support. Developed department floor plan for optimal workflow.

Responsible for graphic layout of convention and trade show graphics. Maintained optimal print quality of graphics produced.

Supervised the design and layout of the meetings department materials. Formulated and reported daily project status for myself and other designers. Aided in department training and taught troubleshooting methods and technical knowledge of graphic design and software packages.