Chris Mohler

My work for Designing North clients include iPad applications, corporate identity, web design and ecommerce solutions. I also work directly for the studio as a key team member for social media, marketing and logo/identity design.

Design agency specializing in graphic design and marketing solutions for small to medium-sized businesses. Clients include high tech, financial and retail companies, as well as agencies. Work includes: iPad application design, corporate event creative direction, web design, ecommerce solutions, marketing campaigns, digital and traditional collateral, and corporate identity and brand management solutions.

At Covario, my responsibilities encompassed a broad range of brand and marketing activities across all mediums, including: creative direction, brand development and management, Web site management, online and offline advertising, collateral development, event management, and marketing campaign and program strategy and development.

• Manage creative direction and execution of online and offline marketing campaigns and programs.
o Covario’s brand awareness increased 4% unaided, 5% aided software and 2.3% aided services.
o Sales Leads increased 225%.
o Marketing Qualified Leads and initial sales meetings increased 22% and 41% respectively.
• Introduced and successfully implemented a new corporate brand and best practices in 2012.
• Successfully developed and launched brand for new business unit of Covario – Rio SEO, Inc. in 2012.
• Lead identity, creative direction and attendee experience of the award-winning annual client conference.

Awards:
• Best in Biz Gold Award for 2012 Best Marketing Department of the Year.
• Best in Biz Silver Award for 2012 Best Event of the Year for Covario INFLECTIONPoint client conference.
• Golden Bridge Gold Award for 2012 Corporate Communications Department of the Year.
• 2011 and 2012 MediaPost OMMA Search Agency of the Year.
• Named a Strong Performer in the 2012 Forrester Wave for Search Marketing Agencies.

Joining Websense in 2009, I joined a marketing group without any creative services support in place. My top objectives coming into the marketing department were building a creative services team from the ground up, implementing department processes and reporting metrics, and bringing the corporate brand into alignment globally. Hired, managed and mentored a very talented creative team that supported marketing communication, product marketing and design objectives for a vast range of internal clients within all levels of the organization.

Key Areas of focus included: creative direction, event support, collateral development, online and offline advertising, copywriting, graphic and interactive design, management of corporate trademark portfolio, and marketing campaign development and execution.

When I joined Polycom, they had a globally inconsistent brand and messaging platform, without a centralized creative services department. My main focus during my tenure at Polycom was to bring its global brand into alignment and implement guidelines and processes for the internal and external creative services teams worldwide.

Managed global creative service and brand initiatives across multiple business units and executive levels; creation of corporate and product marketing materials – including PowerPoint, printing and production, copywriting, photography, brand management, trademark portfolio management and product naming process, and collateral strategy.

As a startup, PlaceWare’s corporate brand and marketing initiatives were ever expanding and evolving. As part of the corporate marketing team, my main objective was to manage the budget and visual elements of the company’s brand.

Awards:
• Standard of Excellence WebAward in the 2001 WebAward Web Site Competition – placeware.com.
• Golden Web Award from the International Association of Webmasters and Designers (I.A.W.M.D.) 2001 – placeware.com