Christopher Murano

Hired to support 2 acquired international growth brands (Better Homes and Gardens® Real Estate and ERA® Real Estate) to drive awareness and share the brands’ value propositions to key stakeholders by focusing on real estate trends, thought leadership programs, broker and agent insights, plus expansion into growth markets.

Report directly to the Chief Marketing Officer while supporting each brand’s creative strategy in partnership with agencies of record. Consistently provide unique, distinct, and compelling digital and traditional marketing materials.

• Developed and executed creative across multiple channels (print, digital and social) to support sales, products, events, talent attraction, learning, technology, awards, signage, and other brand campaigns for both BHGRE® and ERA®.

o Saved significant costs by re-allocating agency resources and increasing service levels to key stakeholders

• Responsible for creating numerous graphics for print, digital and social channels to support internal sales, products, and learning teams for Century 21®

o Reduce costs by acquiring Century 21® jobs due to new company structure

• Created streamlined processes for internal and external project submissions, file storage and Creative Briefs

o Designed layouts for both brands using MoxiWorks, a CMS tool for real estate agents

Handled creative design and production management of several high-profile projects totaling several $million in revenue. Conceptualized and implemented design solutions to meet brand strategies while adhering to creative briefs from concept to completion.

• Energized the LEXUS brand with the successful launch of the Lexus Racing Pavilion – kept contract for 3 years

• Generated significant media coverage at all IMSA events – established Lexus brand in the racing industry

• Created portable 53’ tractor trailer displays for annual events in CT, NY, OH, WI, GA, FL and CA

• Managed/developed “The Kobe Bryant Gymnasium” with exciting designs in his HS gym, hallways and theater

• Created a wide range of large format graphics displaying historic photo montages printed on large fabric, with panels inserted into a groove system,
a timeline ranging from the early 1900’s to the present day 2000’s

• Developed 3-D theatre graphics, custom wallpaper, step and repeat banners from concept to completion

• Created production files to send to third party vendors as well as internal print facility

• Designed and assisted with internal tradeshow programs for 30 business units of Bloomberg, LLP

• Developed new ways to reveal the Bloomberg brand with exciting creative structures and hi-impact graphics

• Increased the brand’s relevance and appearance with media and leading news outlets

• Created several large format backlit graphics for several specific structures

• Sustained Toyota's year-round design relevance with cool, exciting lifestyle design approaches for specific events

• Created engaging graphic designs on fabric and vinyl applications for the Camry, Tacoma, Tundra, Supra

• Generated significant media coverage at Barrett Jackson Car show events and “Camry on Campus” Tour

• Energized and evolved Nokia | Bell Labs brand for a 2-day conference in 2017 – produced Grammy Awards ads

Responsible on a part-time basis for designing ads, monthly events calendars and 8-page newsletters, plus a variety of signage and web ads to support key programs.
• Developed and evolved all Rutgers School of Nursing deliverables for a variety of on-campus activities
• Created a unique branding for Newark campus, in process of merging 3 other campus calendars

Responsible for providing creative design support and project management for the layout, design, and production of key collateral items, including: proposals, presentations, reports, sales materials, HTML emails, UI design, interactive PDF’s, whitepapers, and infographics using InDesign, Photoshop, Illustrator and PowerPoint.

• Aligned KPMG with a cool, attractive, fresh look and feel, while still maintaining brand standards

• Won the 2015 American Inhouse Design Award for innovative invitation and event materials designed for the U.S. Cross-Border Tax Conference in Miami, FL

• Developed dozens of internal and external client deliverables while adhering to strict brand standards

Responsible for developing marketing proposals and client presentations. Also designed internal and external tradeshow programs displaying large format graphics ranging from backlit graphics, window graphics, hanging banners, in-house signage using InDesign, Illustrator, and Photoshop. Created production files for 3rd-party vendors and internal print facility.

• Sustained Canon brand activity (since 2010) with comprehensive internal tradeshow programs

• Oversaw planning and execution of: design and production of deliverables needed to make each event a success – fabric walls, tags, iPad layouts, signage, plus overall look and feel

• Traveled as on-site support for shows when needed

• Designed and assisted with production of internal tradeshow programs for Caterpillar

• Helped establish Caterpillar as an expert in construction, resource, and energy & transportation industries

• Designed and assisted with production of tradeshow programs for Motorola Solutions

• Created designs to communicate the brands focus for each trade show event to push the technological boundaries in business and public safety

• Helped establish Motorola as an expert in technology, business and public safety