Colin Wagner

Increase Association donations and event attendance via:
• Managing communication campaigns to ensure consistent messaging across media outlets
• Developing content for social media accounts, monthly newsletter, and chapter website
• Designing promotional and day of material for chapter events
• Overseeing project production timeline to ensure projects have enough time for reviews, revisions, and completion on schedule
• Writing press releases spinning the newsworthiness of Association announcements
• Serving as the media contact for reporters inquiring for stories on Alzheimer’s
• Working with program leaders to plan and implement campaigns that promote chapter events

Manage team of Assistant Managers and Team Members to ensure customers enjoy a fun, safe, and clean playing environment.
• Develop marketing campaigns to promote offerings
• Track marketing and sales efforts to measure ROI and make necessary business decisions
• Promote value proposition on memberships to attract new customers and keep current customers
• Ensure brand consistency across all platforms

Assist campus partners with recruitment and retention efforts via:
• Project intake
• Development of the project timeline
• Assigning and managing project responsibilities
• Providing metrics from campaign performance analysis
• Coordinating with vendors for production of deliverables

Additional Responsibilities:
• Train new hires on JIRA
• Managing and updating project intake system
• Project lead on TV and Native video production

Grow mid-market digital advertising revenue by assisting clients with optimizing search and native advertising campaigns via:
• Providing creative ad copy, image, and video recommendations
• Suggesting competitive marketplace bids for CPC campaigns
• Determining top marketplace keywords to drive more quality traffic
• Identifying top performing audiences and applying targeting to reach desirable users
• Worked with strategic partners in creating and manage business plans that exceed KPI goals
• Created mock ads to pitch new ad formats
• Guiding support staff on project role and timetable for completion
• Serving as a platform expert and applying best practices to campaigns
• Analyzed performance reports to assess opportunities and provide recommendations based on ROI of specific campaigns
• Assisted Account Management team in managing customer relationships and growing account sales across search and native advertising

Additional Responsibilities:
• Train new hires on SalesForce
• Serve as internal tools platform SME, work with PM and engineers to improve product