Willem Heesbeen

Sample of assignments and tasks;

# snapshot of 'known' market position, competitive landscape and audience fluctuations
# review of what is 'known' and what is 'proven'

# scoping / framing the gaps and challenges
# diagnostic inquiry, mapping stakeholders and priorities
# review of services (both digital/systems and people/experience services)

# service innovation and design road-map
# research design, planning and briefing
# validate and process research data/findings

# prepare and moderate – stakeholder specific – sessions for ideation, concept modeling and opportunity mapping

# collaboratively compile contextual insights and field knowledge
# prototype and test (digital) service scenarios
# write tactical scripts that link insights to practice areas (culture, creative, business, technology)
# stage exploration sessions to assess business models and scenarios; walk through considerations for potential business innovations

# write strategic framework and guidelines for digital conversation, branding and marketing activation
# participate in design and build process (artefacts, environments and systems)
# curate the core project documentation/objects/etc. and summarize the constructive design path and significant discoveries

# outline and produce provocative and inspirational presentations that underline strategic direction, choices and decisions

Deconstructing initial observations, conceptualize and design a proposition.

IDBM Program – Prof. Mikko Koria
International Design Business Management
subject: design driven innovation, business modeling and startup.

Applied Art & Design – Prof. Timo Salli
Exploring and staging, innovative compositions in art and design practices.
subject: critical cultural studies, reflective concept development.

Cultural studies, socio-economic insights and trends, scenario planning, cultural business patterns.
Microsoft - Office / Information Worker
Microsoft - People Ready Business

Socioeconomic analysis, brand strategy and engagement tactics.
Holland America Line - Marketing
Microsoft - Licensing Strategy and Anti-Piracy Team

Customer engagement review, service modeling and testing, review of partner network offering, community building scenarios.
Microsoft - EPG (Enterprise Partner Group)

>> Enterprise IG: channel strategy, multi-tier retail planning, competitive brand review, experience design and mockup test, roll-out plan and launch script.
>> Harley-Davidson Asia: brand values assessment, regional positioning adjustments, audience testing, content localization, soft-launch and community building.

* Main responsibilities: design practice, research and insights, budget and delivery.
Ensure the strategic integrity of the concept from inception through implementation and handover.
>> Volkswagen VIP program. Product launch, targeted media and events. Unprecedented customer experience. Exclusive product center for sales, new car transfer and high-end events.
>> Royal Ahold - Etos Apotheek. Prescription drug retail store with two shop-in-shop concepts for small scale simplified services and a full-service implementation.
>> AXA insurance, interior design and interactive modules for new headquarters in Holland.
>> Medical Center Mesos, re-conceptualize and design all interaction, experience and interior.
>> Novartis, public affairs magazine "Pathways". Design review and restyling.

* Main responsibility: unified taxonomy, common vocabulary applied to projects, reports and intranet for European headquarters and touring division.
>> Pre-sales for the tour with promoters and media agencies in each of the European tour cities. Outdoor, regional print and broadcast media connected to online and call-center services.
>> European Intranet, managed the design, programming, user involvement and roll-out. Improved information exchange and collaboration in and between both the HQ and touring organizations.

* Main responsibilities: review strategy, proposition and positioning - develop service model and system architecture. Lead the team in design and documentation of the functional design and each of the underlying interaction sequences. Manage requirements and release planning. Coordinate use and performance tests.
>> TBWA/ Amsterdam. Intranet, media database and workflow system for Nissan and Canon account teams.
>> Major Dutch travel agent, D-reizen. Develop and launch the on-line search and full service booking system with payment and call center integration.

* Main responsibility: present concepts of digital media and new technologies. Develop client case and concept application. Design information architecture, content strategy and publishing system.
>> Baxter, medical industry. Design and production of specialist educational materials.
>> CVZ, governing body of medical regulators. Analysis, concept and production of two leading medical reference publications.
>> Tektronix, precision equipment and tools. Marketing collateral and product sheets.

* Main responsibility: review data integrity, test selection routines and build production database. Design data logic and analytical sequences. Brief marketing services companies on routines and output packages.
>> Nestle, food and beverages. Collect, prepare and present marketing data. Coordinate media productions and response analytics.
>> DAF Trucks. Analysis, design and prototyping of a new marketing workflow for truck sales organization.

* Main responsibility: research and optimize formal business procedures and workflows.