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Design Director
Larry S. Cohen
Salt Lake City, UT
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About
Originally from Coney Island, Brooklyn, NY, I grew with art & performance of all types around me. Being from Coney Island has inspired and informed may of my creative choices. Did I mention that I spent a decade working at a Coney Island 10-in1 Circus Sideshow. This experience opened me up to all sorts of possibilites artistically and culturally. I also spent a dozen years creating Environmental Graphics in Las Vegas, NV at one of the oldest electric sign companies in the Western USA.. Now in SLC, I manage their Custom Design department at the SLC division.
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Education
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Certificate - Supervisory Leadership ManagementCollege of Southern Nevada2011 - 2011Seminars leading to a certificate of completion in leadership skills.
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BA - Studio ArtCUNY Brooklyn College1987 - 1991
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Experience
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Design DirectorSalt Lake City, UTNov 2013 - Present (12 years 7 months)Coordinate the efforts of a team of five graphic designers. * Manage the department design workflow & scheduling. * Conduct annual performance reviews & coach team to succeed. * Generate reports for weekly sales reviews and design schedule. * Design custom interior, exterior signage, wayfinding & code compliant sign systems.
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Design AssociateLas Vegas, NVNov 2005 - Nov 2013 (8 years)Prepared signage take-offs, message schedules and installation maps based on architectural plans / local compliancy codes. Designed complete wayfinding, code compliant sign packages, interior & exterior marketing and dynamic displays.
Consulted with account executives & clients on design, compliancy issues, estimate and fabrication schedules. -
DesignerEgads! [Electric Gizmo and Display Systems]Las Vegas, NVDec 2003 - Nov 2005 (1 year 11 months)Designed custom electronic merchandising displays & signage for the gaming and hospitality industries. * Created logos & identities for the hospitality & gaming industries.
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Graphic ArtistB&D SignsLas Vegas, NVAug 2001 - Dec 2003 (2 years 4 months)Designed custom electronic merchandising displays & signage for the gaming and hospitality industries. * Created logos & identities for the hospitality & gaming industries.
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Advertising & Promotions ManagerStations Casino Group / Palace StationLas Vegas, NVJan 2000 - Aug 2001 (1 year 7 months)Managed advertising budget and monthly reconciliation of invoices. * Coordinated the printing & placement of all printed material and video content on property. * Composed copy for monthly direct mail efforts / designed collateral for promotions.
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Assistant Marketing ManagerShowbran Graphics & PhotoNew York, NYOct 1998 - Nov 2000 (2 years 1 month)Created marketing materials, customer databases & oversaw direct mail efforts. * Estimated and project managed graphic imaging projects for digital service bureau. * Solicited new accounts, demonstrated services and closed sales.
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Marketing CoordinatorNew York, NYApr 1994 - Oct 1998 (4 years 6 months)Trafficked ads, collateral art, managed print production and duplication of video titles. Presided over sales activity for mail order and special market accounts for video distributor. Analyzed sales goals, marketing development funds, sales incentives and formulated rebates based on performance.
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Premium CoordinatorWNET / ThirteenNew York, NYFeb 1992 - Apr 1994 (2 years 2 months)Coordinated the sourcing, purchase and fulfillment of donor gifts for on-air pledge drive for flagship PBS station. * Developed spreadsheets, documents and reports for fund-raising efforts. * Assisted in the start-to-finish coordination of live televised fund-raising efforts.
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Awards
ISA - Honorary Award in Sign Design / 2010
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Affiliations
SEGD
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Skills
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On Coroflot@coneyz, member since 2014
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