Corey Wells

• Led & executed a corporate re-branding campaign for Cuttwood’s new venture, Cuttwood Cannabis,
aimed at broadening Cuttwood’s customer base
• Conducted in depth market research of new & existing products & competitors
• Analyzed & reported data to Owners & Management to assist in explaining design solutions & decisions
made during the brand identity creation process
• Developed a comprehensive brand-identity package along with a new logo-mark that is more appealing
to both genders & different age groups
• Designed a new website, product catalogs, marketing collateral, standardized product design,
developed packaging die-lines & design for new products
• Managed client & vendor relationships

• Set the design and brand direction for packaging
• Designed and developed new logos, product packaging, templates, labels, and products
• Redesigned existing logos, updated colors, and updated branding image for existing packaging
• Composed call outs, product names, and copy to be used on product packaging
• Reviewed packaging and made necessary changes to comply with standards of
numerous major brands (Wal-Mart, Target, Dollar General, Dollar Tree)
• Supervised a team of designers in the Iowa office and overseas office
- Monitored and reviewed Production Designer’s day to day work
- Advised necessary changes to packaging, branding materials, and products
- Approved designs and copy for final submission and printing
• Conducted market research on products in our industry; analyzed new trends, colors,
and technologies associated with product development and packaging
• Strategized creative design of new concepts used for packaging and product development
• Collaborated with Product Development Manager and General Manager to write copy
and develop sales presentations and marketing materials for ‘product pitching’ meetings with
companies such as Wal-Mart, Target, Dollar General, and Dollar Tree
• Created simple and organized means of communication with offices located across the globe

• Designed, developed, and crafted brand identity for start-up company by designing logo,
laying out website, designing marketing materials/ads, and more

• Updated brand identity by redesigning existing logo, giving identity direction, creating
marketing materials, and designing ads

• Designed icons/logos for an App being developed for iPad and iPhone