Tyler Cornaby

Leadership:
• VP Professional Development - MBA Marketing Association, responsible for curating for-credit lecture series for all marketing students based on student interest and need. Worked extensively with other student leaders and faculty to ensure quality of marketing program.

Research Assistant:
• Dr. Jeff Dyer, BYU Strategy and Innovation Professor

Clubs:
• Social Impact Masters at BYU Association (SIMBA)
• MBA Tech Society (MBATS)
• Entrepreneurship Club (E-Club)
• MBA Marketing Association (MBAMA)

Case Competitions:
• BYU Top Marketer! Case Competition - Top 3 Finalist, individual case competition focused on strategy and analysis of entering new medical device market, sponsored by Kunst family with $2000 scholarship for winner

International non-profit that raised $300+ Million in 2012 for network of 170 children’s hospitals in US and Canada.

• Identified and presented 15 actionable insights to CEO to increase online donor revenue and engagement by estimated 50-60%, analyzing consumer behavior through surveys, web analytics, and competitive benchmarking
• Developed new business model for launch in 4 test markets in US and Canada, working with local businesses, hospitals, and workforce, forecasting over $100M in new donor revenue with full campaign roll-out
• Helped introduce 6 cause-marketed CPG products into test market, implementing multi-channel marketing plan with social media, digital, email, print and in-store strategies
• Received training in team design-thinking exercises, collaborating to research and create concept briefs for future testing and sustained growth to reach goal of $1B annual fundraising by 2022

Multi-national B2B market leader with 80%+ share of US commercial asphalt paver market, ~200 employees, $30M revenue in 2012, with expanding operations in South America, India, and China; a subsidiary of a $6B company (Singapore Technology Engineering)

• Analyzed product category, working closely with sales and channel partners to identify and recommend ways to improve points of parity and difference for line of heavy construction equipment
• Presented cost-benefit analyses of proposed changes to COs, VPs, and others, implementing over 75 product improvements and cost savings within ISO 9000 certified organization
• Led and trained team of 6 engineers, completing $3M dollar line expansion project 17% ahead of schedule
• Prioritized and planned work for engineering staff, coordinating 250+ projects throughout company

• Prepared marketing collateral and PowerPoint presentations describing product benefits for sales and channel partners
• Recognized over $675,000 savings by initiating and managing cross-functional teams (of 4-7), editing and producing 45+ technical manuals, and increasing manual deliverable rate by 4X
• Created complex models (1000+ interdependent parts and systems) in CAD to test, communicate, and implement designs

Consumer-centric sole-proprietorship focused on repeat clients in medical device, service, and consumer product industries, providing marketing, technical writing, and industrial/mechanical design and development services.

• Achieved 85%+ successful market introduction of product designs by analyzing current market trends, identifying opportunities, strategically leveraging client strengths, and verifying new product concept feasibility
• Designed 50+ products for several leading national brands sold in Wal-Mart, Target, and other mass retailers
• Consulted with clients to develop marketing strategies, artwork and copy for digital/print media

Pumpkin Masters enjoys a commanding 80-90% market share as the world's largest pumpkin carving kit and accessory company - now owned by Signature Brands, (Ocala, FL)

• Patented ‘Power Poker’ sold over 250k units in first season of launch, conceived and created after identifying consumer insights by conducting interviews and focus groups
• Conceptualized and managed development of products for Pumpkin Masters® brand thru to overseas production

Utah’s premier design and prototype consultancy firm, researched and developed myriad entrepreneurial products for various industries including medical device, consumer electronics, sports, and fashion

• Lead designer of award winning Kapitol Reef snorkel, received personal ‘thank you’ gift from client

Consumer centered B2B market leader in institutional light-weight furniture
• Responsible for CAD modeling of multi-million dollar R&D product line of light-weight tables
• Successfully leveraged 40 hour internship into year long engagement