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Marketing Coordinator/Creative Director
West Fargo, ND
2004 - Nov 2014 (10 years 4 months)
(Position eliminated Nov. 2014) * Designed all promotional materials for print including: ads, catalogs, direct mail, merchandise, market specific ad campaigns and trade show displays. From conception of the campaigns, to writing and designing, I was solely in charge of the visual presence of our product lines across the board. My trade show design for Crary Ag won "Best of Show" at Big Iron in 2012. * Solely responsible for graphical presence and content of all Crary Industries, Inc. websites: www.crary.com, www.echobearcatproducts.com, lockwoodmfg.com and weedroller.com including all main page graphics and sub page headers and graphics, banners, ads and promotions on each of the sites. * I created marketing plans and budgets for five product lines in areas which included: printing, trade show, direct mail, promotions, translations and photo/video production. * Incorporated standards for various ROI strategies for advertising. * Managed all FTP uploads/downloads of company materials for Distributors, Dealers and customers through ShareFile. * Worked seamlessly with five different product lines and their supportive departments. My combination of concise communication, organizational skills and multi-tasking abilities assured projects met deadlines and met their set objectives.
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Creative Director
Fargo, ND
Sep 2001 - Oct 2003 (2 years 1 month)
(Fargo office closed Nov. 2003) * Managed Creative Department staff. * Wrote and designed all promotional materials including ad campaigns for this start-up company. * Created eye-catching colorful ads under short deadlines. * Coordinated and completed layout and pagination of five regional publications per week for print and online. * Communicated between clients, sales and design staff to assure customer satisfaction.
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Marketing Graphic Designer
Fargo, ND
Jul 1998 - Oct 2003 (5 years 3 months)
Strengthened the graphical presence of newspaper advertising and promotional pieces. * Designed literature, various promotional materials and large-scale signage including billboards. * Coordinated promotions with writers, staff and community leaders. * Conceptualized and coordinated photo shoots with clients and staff for various promotions. * I won an Addy Award for Best in Series for a promotional campaign I designed with the publisher.