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Marketing Coordinator
Frezzi Energy Systems
Apr 2003 - Present (21 years 1 month)
• Initiated new business strategy interviewing key accounts developing new product ideas. Authored technical white paper on LED technology.
• Setup cloud based CRM for strategic account management and email based marketing.
• Implemented Adwords online advertising utilizing keyed ads to measure performance.
• Call on existing customers setting valid appointments demonstrating new products.
• Photographed products for online and print catalogs.
• Graphic design layout and production.
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Freelance Graphic Designer
Artisan Creative
Jan 1998 - Jan 2003 (5 years)
Contract freelancer, represented by Artisan Creative. Design and produce advertisements, catalog design and production, media research and planning for campaigns. Photo retouching and color correction.Clients included Sun America Financial Group, KPMG, ad agencies and PR firms.
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Associate Art Director
Custom Marketing Group
Jan 1999 - Mar 2001 (2 years 2 months)
Assisted creative director and strategic media planner with development of special sections for Travel & Leisure, Food & Wine, and USA Today. Projects included print campaign for IMAX Wild California and Visit Florida destination marketing programs.
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Graphic Designer
General Research Laboratories
Sep 1991 - Jun 1997 (5 years 9 months)
Designed and produced in-house advertisements, product photography, company catalogs, and training videos for military division.