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CEO
Polyplano Advertising Ltd.
United States
* Managed client projects and marketing budgets * Attended new business development meetings, presentations, pitches * Supervised advertising campaigns * Managed and directed over 300 government press conferences, supported by the European Agency of Reconstruction * Managed and trained Marketing Strategy to Government Organizations * Incorporated marketing planning into advertising strategy and design * Marketing consultation for clients regarding branding and image issues * Responsible for other duties as assigned/employment of new staff, salaries and more.
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Creative Director Brand Expert
Social Media speaker and "The Power of Branding" - speaker
Creative Work Advertising Inc. * Directing and supervising the creative team including designers production artists and writers Creating controlling and launching advertising campaigns and directed the content development across multiple platforms and projects * Directing production projects and managed multiple senior clients across a range of different industries and projects Responsible for managing the outside vendors for photography projects and large print * Negotiating prices with outside vendors Branding concept creation strategy and corporate branding guidelines * Leading new business pitches and networking towards new business development * Coaching and managing the team through regular meetings and follow up Assisting in hiring performance management and professional training and development of staff * Developing creative briefs for ideation and brainstorming sessions * Developing Social Media Strategy/Management and multiple market channel analytics * Directed 45 whiteboard animations and 3 corporate videos for Community Living organizations throughout western Ontario. SKILLS: Graphic Design * Branding Design * Layout Design * Packaging Design * Label Design * Layout Design Vehicle Wrap Design * Wayfinding * Furniture Design * Powerpoint Presentation Design * Video Editing * Website Design * SEO * SEM * Social Media Strategy Web Management: CMS for Wordpress, Muse, Joomla, and Magento 647 890 4435 *
[email protected] * linkedin.com/mimistefanovska * portfolio available at www.creativeatwork.ca 1 Mimi Stefanovska
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CREATIVE DIRECTOR BRAND EXPERT MARKETING COORDINATOR
SAMPLE OF CLIENT ACHIEVEMENTS
Nedan Contracting - 2012 Mimi accepted the challenge to build Nedan Contracting a powerful online presence and dramatically improve their traditional marketing channel brand strategy. Overturning years of stagnant growth and a lack of on-line visibility, she directed and created marketing BTL activity that generated a steady sales growth forecast for 10 consecutive years. Stari Grad - 2013: After developing a new branding strategy, Stari Grad expanded their business with three new stores, a larger main location and a have since franchised their brand. Best Pack - 2014: Rolled out a full branding initiative that included a redesign of the company's layout and website. This included a redesign of their entire look, taking their mission to heart and building a new and trustworthy image. Following the rebranding and web-site layout, Best Pack increased their sales by 200%. Community Living Oakville - 2014: Refined the brand, redesigned the website and implemented new marketing strategies for their newsletter resulting in new potential sponsors and other financial support. She managed the creative and marketing strategy for the Fundraising Golf Tournament, that achieved above target revenues and attendance. After successfully rebranding Community Living Oakville, Mimi was invited as a guest speaker for the Social Media Training for many other agencies and developed and presented her signature workshop - "The power of Branding and Social Media Tips and Tricks".