Cristina Dima

"It took a world of ultramodern influences to come up with the perfect, pure designs produced by Romanian label Clean Everything. Although the brand’s handcrafted wallets are produced using traditionally tanned Tuscan leather, founder Cristina Dima followed a rather untraditional path towards product design: studying sociology at university, she developed an interest in the science of consumption, which led to a career as a brand consultant for some of the world’s biggest advertising agencies. At a certain point, though, the gleam of the advertising world began to fade, and Dima’s passion for craft and minimalistic design inspired her to create Clean Everything. With the label, her marketing skills have taken a backseat to her equally savvy workmanship: sturdy, functionally beautiful wallets that are a testament to design purity." – MONOQI, July 2013