Cardell Rosser

Possessed an understanding of creating digital content for businesses, including newsletters, emails, digital
marketing materials, brochures, social media, articles, annual reports, advertorial, editorial, and company
communications, and videos.
Established and maintained operational procedures and tools for the creative team, working closely with crossfunctional
teams to scope projects, set schedules, manage logistics, align roadmaps, and ensure successful project
delivery with clear, consistent communication in all interactions.
Generated innovative, strategic, and conceptual designs to drive creative digital outputs.
Conducted research, prepared statistical reports, handled information requests, and performed clerical functions
such as preparing correspondence and scheduling meetings.
Planned, coordinated, or edited content of material for publication. Reviewed proposals and drafts for possible
publication, including technical editors.

Supported video production projects for government contracts, assisted with lighting, cinematography, and audio
setup, and conducted post-production editing for Centers for Disease Control and Prevention.
Designed, edited, formatted, and resized graphics to support promotion of customer project reports on website and
social media.
Developed graphic concepts and worked with graphic designer to develop graphics, collaborating with authors and
customer, program, and response staff to clear graphics for dissemination.
Planned, applied, and evaluated various communication science and marketing techniques to achieve optimal
program results and promote positive health outcomes.
Managed day-to-day activities on social channels (Facebook, Twitter, Instagram, TikTok, YouTube, etc.), creating,
curating, managing, and scheduling regular content across social channels.

Developed an understanding of storytelling and creating content for all digital platforms.
Managed day-to-day activities on social channels (Facebook, Twitter, Instagram, TikTok, YouTube, etc.), creating,
curating, managing, and scheduling regular content across social channels.
Collaborated with communications team on demand-generating content that speaks to the individual product story
but also demonstrates why we are the best.

Assisted in creating award-winning digital templates (commercials, promos, digital advertisements) that have helped
over 250 colleges and universities achieve their enrollment goals.
Produced, shot, and edited vertical videos optimized for social platforms (e.g., Instagram, TikTok, and YT Shorts).
Shot in the field with digital cine cameras; maintained AJC visual identity.
Managed post-production workflows and organized footage and metadata as needed.
Considered audience behavior and shared learnings to evolve video style and visual identity.