Product development is about so much more than just an object. It is the experience of its use, and how it improves the user's life - through simplicity, humor, or elegance. Because we are bombarded by more complicated products every day, I strive to strip away the unnecessary to deliver what users really want. :: I actively seek green design projects, and am interested in exploring ways of making sustainable design affordable. :: I am a professor of ID at Wentworth Institute of Technology.