Lisa Cruz-Shelley

• Successfully manage & coordinate various graphic design projects for small business clients from
conception to completion
• Work closely with clients to create moods, color palettes & conceive designs that meet deadlines
• Manage all operational, financial quotes & administrative duties
• Effectively translate clients visual communication needs via business
cards, t-shirts, flyers & postcards

• Researched, developed, created, edited & developed effective layouts for the following:
• Multi-page, folded mailers
• Half and tri-fold Brochures
• Postcards
• Web assets
• Print banners
• Fax blasts
• Developed & created e-mail blasts through Constant Contact
• Organized & archived previous projects for historical documentation

• Assisted marketing department when applicable
• Analyzed & prepared a monthly reprint review for the purpose of consistent inventory availability
• Extensive coordination with print vendors, including but not limited to ensuring comparative
rates, analyzed vendor digital files, maintained deadlines, & administered final validation of
print samples
• Developed interactive PDF forms with proprietary form fields along with comprehensive testing for
online utilization
• Kept current forms in compliance & when needed, helped to build new forms for new programs
• Organized & archived previous projects for historical documentation

• Designed print marketing collateral such as flyers, posters, schedules, postcards & t-shirts for
a campus of over 30k students
• Stayed within brand guidelines when creating pieces for the Maverick Activities Center (MAC) &
campus wide materials
• Assisted with collateral updates & version control
• Designed a “Save The Date” postcard for a sports recreation conference that had a potential
audience of over 10k attendees
• Organized & archived previous projects for historical documentation