Carol Smiley

Promptly and successfully responded to client requested graphic deadlines for new and revised artwork from creation through approval for 5 years.
• Produced POP graphic files for Albertsons Companies grocery applications.
• Versioned out base assets for Albertsons Companies banners’ campaigns, ensuring correct printing through certified Quad prepress approval.
• Created base Circular layouts for Health & Beauty newsprint sections, for customization by divisions, arranging product pricing and images from client spreadsheet.
• Created comp images showing POP in-store, before production.
• Utilized online job tracking, proofing, Teams, BOX, and proprietary server file storage systems from in-office and work-from-home locations

Design eight online magazines published through one of AspenCore's online electronic engineering community sites (www.EEWeb.com/magazine - click link at top right in Profile)
• Create colorful and engaging articles from highly technical information in tight timeframes, using Adobe CC workflow
• Use provided graphics, stock art and custom design as a basis for thematic development
• Create custom design effects with acquired and provided images of varying quality and resolution with Photoshop
• Adhere to weekly publishing schedule plus special issues
• Provide design and graphics for newsletters, email blasts and other special projects for agency clients
• Create eBooks, web assets, banner ads, and miscellaneous graphics for in-house and client projects

Design for the marketing of JELD-WEN window and door products through distributors, The Home Depot and Lowe’s home improvement stores.
• Worked closely with Mar-Com managers to create compelling, informative materials, coordinating numerous projects simultaneously and meeting critical deadlines
• Designed within brand guidelines and set up new template formats using advanced Indesign features
• Utilized PDF mark-up workflow, spreadsheets and online project management system to track projects
• Used Portfolio “linking” asset management system, producing well-organized, layered, print-ready files
• Stringent Photoshop image editing; created and revised line art and other Illustrator assets
• Designed to accommodate Spanish translation in all Lowe’s and Home Depot documents
• Created and edited Powerpoint presentations for corporate and sales applications

Freelance graphic design for agencies, corporations and small business. Successfully handled marketing and sales, creative direction, design, production and print coordination, as well as managing copywriting and photography.

Art Director/Designer for full service agency. Consulted with account managers, strategizing and creating client materials mainly in the outdoor and sporting goods industries. Designed product catalogs, ads, collateral and several detailed hard-cover reference books. Worked with production manager to supervise printing. Hired and coordinated photography and freelance services.